Black Duck Software conducts social media-focused brand awareness effort

The initiative features various Web components, including podcasts, social media press releases, industry blog outreach, and public-facing efforts on Facebook and Twitter, said Ann Dalrymple, senior counsel at Topaz. She explained that the brand wants to maintain its awareness levels in the mergers-and-acquisitions industry and in the legal press while gaining in various technology trade areas.

Read the complete PRNews article here.

Technorati Tags: Black Duck Software, PRWeek, Social Media

Rockstars of Social CRM

On Wednesday night, I attended “The Rockstars of Social CRM” at the Renaissance Waterfront Hotel in Boston. The event hosted by  Chris Brogan and Radian6 had great attendence and an engaging panel of:

• Chris Brogan, President, New Marketing Labs and author of ChrisBrogan.com
• Marcel Lebrun, CEO, Radian6
• Frank Eliason, Director of Digital Care, Comcast
• Paul Greenberg, Author of CRM at the Speed of Light, President of The 56 Group, LLC
• Brent Leary, Co-author of Barack 2.0 and Co-founder of CRM Essentials
• Michael Thomas, National President, CRM Association

The panel discussed how social media is changing CRM. Some important take aways from the event and panel discussion are:

• Engage your audience — know your target audience, let them express themselves
• Our job is to figure out how to turn customers into advocates and part of that is the company listening to the customers
• Another way to benefit from social media and social CRM is that the customers start helping each other out. It will saves the company money  (from @bostonmarketer)
• There were some illuminating examples provided by @comcastcares about how Comcast has used Twitter to save money in their rapid response to problems (i.e. Penguins game that wasn’t being broadcast because of a lighting strike.

Overall, this was a terrific event and my first “social media” event. It was a good chance to meet those who you usually read/tweet with. I saw @justinlevy @DougH @vanhoosear @Bobbiec and the host @chrisbrogan.  The best advice came from @comcastcares who told me to “be yourself… that’s all I ever did.”

I also was very impressed with Radian6 ’s technology. They had a very good setup and were able to display their product and features for all to see.

This event left a positive impression with me and I look forward to attending more events such as and learning more.

Technorati Tags: Boston, CRM, Events, Social Media, Twitter

I squeezed in two events last night — Scott Kirsner’s “What’s New in Tech” panel and the Mass Tech Leadership Council’s event around the announcement of the first group of finalists for the council’s annual Technology Leadership Awards. You’d think that will all the troubles we’re facing — in tech and in business in general — it would be a somber evening. Just the opposite. After a lively networking hour with a bunch of entrepreneurs, VCs, students and media, Scott opened the panel with a question — who’s pessimistic about the prospects for tech in our region — not a single hand was raised. Check out Scott’s site for more on what these experts see ahead for the tech space. The MassTLC event was even more uplifting, with an overflow crowd of tech companies and tech industry followers (including a number of Topaz folks)gathering for an event that’s part of the council’s celebration of leadership and excellence in business and technology here in Massachusetts. The group of nominated companies was diverse and interesting, the dialogue was positive and the overall mood was uplifting. There’ll be more opportunities to participate in the Council’s award program, including a follow-on to last night’s event on July 16. If you’re looking to feel better about the state of the technology industry, think about attending.