I intended do this post earlier this week, but I was too busy responding to emails on my smartphone, playing games on my wife’s iTouch, Tweeting from my office laptop, reading blogs from my home PC and DVRing episodes of Lost to watch later this week. That’s the point of my post, one I’ve touched on before…the personalization of technology, and how increasingly technology are connecting us to the world in new ways – to business associates and friends; to enterainment and information; to video and music and more. The story that got me thinking about this was a Boston Globe report on city residents sending iPhone photos to alert municipal officials of public works and traffic (potholes, parking violations, etc.). In the same edition there was a piece on President Obama’s Q&A with YouTube users. All this comes on the heels of the mobile text-driven fundraising efforts for Haiti, which I blogged about awhile back. Not so long ago, these uses of technology — in fact much of technology enables us to do today — wasn’t a reality. This is what makes tech PR so exciting — the pace of change, the impact on our lives, the diversity of experiences. And tech PR folks like me get to help tell these stories.

Aarti Shah, senior reporter with PRWeek, talks to Tony Sapienza, cofounder of Topaz Partners, about whether mobile marketing has lived up to its hype:

Technorati Tags: mobile marketing, PRWeek, public relations, Social Media, Topaz Partners

Our Topaz Partners public relations and social media team (aka just about everybody) met recently at the China Pearl Restaurant in Woburn to talk shop, sample several exotic drinks and make a few toasts. Next time you’re in the Woburn area, swing by the China Pearl and we’ll meet you there for another round.

Technorati Tags: China Pearl, Social Media, Topaz Partners, Topaz Team, video