Happy 4th of July, Canada Day, etc. Since there’s nobody left around here but me, it’s time for another musical interlude. As with the last time, all this music is available on the Podsafe Music Network. Our first artist is Michael W. Burgess performing "The Broken Promise." He's followed by Lauren Zettler's "Over My Head" and Matt Stevens' "Dolls House."
You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our blog!
PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” composed by our own Rob Capra.
Todd wrote about our Topaz open house a few days ago, and I wanted to add just a few thoughts. When we began planning this soiree a few weeks back, we decided to call it a mashup — picking up on the term Wikipedia describes as the combination of web applications into a single integrated tool. We saw our event as a human embodiment of this — and based on the guests who joined us and the conversations that took place, I’d say we accomplished this.
There was John Riley, from our client Apparent Networks, and John Colbourne, of Ipswich River Media, reliving days as PR rookies at tech PR pioneer Miller Communications back in the 80s. There was Design News editor John Dodge chewing the fat (and some tasty stuffed mushrooms) with folks from two other clients, Fairchild Semiconductor and Analog Devices.
When Todd and I shoved the last guest (one of those marketing mavens, Bill Siegel) out the door at 10pm, we stopped and reflected — and agreed that there’d be other mashing up in the future. Stay tuned!
Last night, Topaz Partners celebrated its 6th anniversary, and the onset of summer, with a real-live Summer Mashup. More than a hundred folks stopped by from local and regional companies, agencies, news outlets and analyst firms. A good time was had by all, and we may turn this into a tradition…
BtoB Online ran a story today by Carol Krol on Forrester’s just-released report that says B2B marketers aren’t as blogging as much as they used to. Have you noticed a similiar trend? Is it due to the likely reasons Forrester cited? Are you blogging less these days? Are your clients? The curious minds at Tech PR Gems want to know. We’re making a conscientious effort to blog MORE since we re-launched the site, but we do find that microblogging has taken some of the urgency out of it.
You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our blog!
PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” composed by our own Rob Capra.
PR rarely gets a front-seat role in movies, and when it does, the “pros” usually are portrayed as sleazebags (see our old post for a full list of “PR in movies, TV and fiction“). Will the new Hancock movie change this? Maybe, but just a little.
Jason Bateman plays a PR pro saved by Hancock who, in exchange, helps him fix his image. He’s doing more here than just putting lipstick on a pig–he not only fixes his image, he actually gets Hancock to change his wiley ways. A slightly more authentic portrayal, for sure. But it turns out, apparently, that Bateman’s character needs some fixing himself. I’ll try to catch this opening night and write a PR-focused review for folks. In the meantime, check out the trailer:
No matter how busy you are, you can network like a pro with the panel’s insightful, proven techniques. You’ll learn how to get the most from your membership in online communities, from Facebook and LinkedIn to MySpace and Twitter. Our keynote and panel, moderated by noted blogger and social media expert Chris Brogan, brings together some very smart people, including representatives from Facebook and LinkedIn (I’ve also been asked to be a panelist).
Their lively discussion will cover how to:
Build an effective personal network based on relationships, not just numbers
Manage the shift in media spending from traditional vehicles to online communities
Keep pace with the rapid changes in the world of social media
The keynote speaker is John Moore, senior vice president and director of ideas and innovation at Mullen Media Hub, who has worked closely with MySpace and Facebook. In his presentation, he’ll outline the latest in social media and how it applies to today’s marketers.
Join us at Boston’s newest hotspot, The Exchange Conference Center, located on the waterfront in Boston’s historic Seaport—with delicious summertime appetizers from Legal Sea Foods.
Date: Monday, July 21, 2008 Time: 6 p.m. to 8:30 p.m. Free hors d’oeuvres from Legal Sea Foods. Cash bar. Price: $35 for AMA Members; $60 for Non-Members; $25 for Students. Place: Exchange Conference Center, Boston, MA 02141
Social Media Club members and regulars, use the discount code “BMCAMA” to get the AMA membership price of $35 for this event. I think it’ll be well worth it!
PodCamp Boston 3 is “480 people gathering to share their ideas, lessons learned and earned, cutting edge developments, and stories.” It happens over the weekend of July 19-20th.
From blogging to podcasting to Twitter to virtual worlds and more, whether you’re a veteran of new media or just getting started, PodCamp Boston has something for YOU. Set aside July 19-20, 2008 at the Joseph Martin Conference Center at Harvard Medical School in Boston, Massachusetts.
PodCamp Boston promises to help you learn, share, and grow your new media skills. If you’ve been wondering how to get more involved in new media and social media, if you’ve thought about starting a blog, podcast, or Twitter presence, PodCamp Boston is for you. If you’re a veteran adventurer of new media, come to share and learn from your peers, and make partnerships & friendships! PodCamp Boston offers something for everyone, no matter where you are on your new media journey.
Hello and welcome to episode #67 of PRobecast, Topaz Partners’ weekly podcast exploring the latest developments in the world of social media and public relations! Todd Van Hoosear is joined by Amy Krigman, Stephanie Shultis, Wendie Larkin, Chia-Hsuan Wu and Rob Capra. Our topics this week:
1. THE A.P. CRACKS DOWN ON BLOGGERS
The A.P. “has seen the enemy, and it is blogs”. It issued takedown orders to the Drudge Retort for including quotes of AP content. Is YOUR blog next?
2. WHO OWNS SOCIAL MEDIA?
Jeremiah Owyang is putting together a series of social media FAQs, and yesterday he asked “who owns social media?” It’s a VERY good question.
3. MEASUREMENT
Poor K.D. It seems that ‘ad equivalency” just won’t die. Why?
4. THE CAMPAIGNS EMBRACE SOCIAL NETWORKING
On Tuesday, Obama hit the 1 million supporter mark on Facebook. McCain is putting videogames and videos up on his site. People are competing to get seats on campaign buses. What’s next for the campaigns?
I have one word for this post: Shameless but who can resist those big ears? What about the fact that this dog has to be the cutest thing ever? Topaz’s very own Christina made the photo gallery on Boston.com’s Take your Dog to Work Day.
On Monday, July 21, 2008, the Social Media Club Boston will be teaming with the AMA Boston to present a session on social networks. Join these two groups for “
PodCamp Boston 3
