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	<title>Comments on: So what&#8217;s a blog anyway?</title>
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	<link>http://techprgems.com/2004/07/so-whats-a-blog-anyway/</link>
	<description>Conversations about PR, social media, technology and marketing -- with a special focus on the social media community in Greater Boston</description>
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		<title>By: Topaz Partners</title>
		<link>http://techprgems.com/2004/07/so-whats-a-blog-anyway/comment-page-1/#comment-5</link>
		<dc:creator>Topaz Partners</dc:creator>
		<pubDate>Tue, 21 Sep 2004 20:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://techprgems.com/2004/07/so-whats-a-blog-anyway/#comment-5</guid>
		<description>This analogy breaks down a bit when you focus on the technology. RSS, &lt;em&gt;technically&lt;/em&gt;, at least as we understand it, is simply a format for presenting information in a consistent manner, similar to what HTML is to the Web--a markup language (based on XML for you acronym lovers). The actual distribution process is still handled by good ol&#039; HTTP (the same protocol you use to send HTML code to your Web browser). But you get the idea. Hopefully.</description>
		<content:encoded><![CDATA[<p>This analogy breaks down a bit when you focus on the technology. RSS, <em>technically</em>, at least as we understand it, is simply a format for presenting information in a consistent manner, similar to what HTML is to the Web&#8211;a markup language (based on XML for you acronym lovers). The actual distribution process is still handled by good ol&#8217; HTTP (the same protocol you use to send HTML code to your Web browser). But you get the idea. Hopefully.</p>
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		<title>By: Adam Zand</title>
		<link>http://techprgems.com/2004/07/so-whats-a-blog-anyway/comment-page-1/#comment-2</link>
		<dc:creator>Adam Zand</dc:creator>
		<pubDate>Fri, 09 Jul 2004 20:33:00 +0000</pubDate>
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		<description>Little drastic &quot;Optimist,&quot; but once Microsoft does it others do follow. &lt;br /&gt;For my clients, these opt-in news and opinion delivery channels are welcomed by audiences that are flooded in e-mail. Think of these as a distributable &quot;What&#039;s New&quot; for a Web site. It leverages the Web&#039;s most valuable asset, content, and makes displaying high-quality relevant news on a Web site easy. RSS and blogs can also be the basis for additional content distribution services or even commercial offers.</description>
		<content:encoded><![CDATA[<p>Little drastic &#8220;Optimist,&#8221; but once Microsoft does it others do follow. <br />For my clients, these opt-in news and opinion delivery channels are welcomed by audiences that are flooded in e-mail. Think of these as a distributable &#8220;What&#8217;s New&#8221; for a Web site. It leverages the Web&#8217;s most valuable asset, content, and makes displaying high-quality relevant news on a Web site easy. RSS and blogs can also be the basis for additional content distribution services or even commercial offers.</p>
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		<title>By: The Optimist</title>
		<link>http://techprgems.com/2004/07/so-whats-a-blog-anyway/comment-page-1/#comment-1</link>
		<dc:creator>The Optimist</dc:creator>
		<pubDate>Fri, 09 Jul 2004 20:17:00 +0000</pubDate>
		<guid isPermaLink="false">http://techprgems.com/2004/07/so-whats-a-blog-anyway/#comment-1</guid>
		<description>Companies that do not blog will die a slow painful death.  Blog or perish!</description>
		<content:encoded><![CDATA[<p>Companies that do not blog will die a slow painful death.  Blog or perish!</p>
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