Michael Katz’ newsletters are never boring. They’d better not be–he’s an authority on newsletters. Sure, occasionally they’re quite silly–like his recent “PENGUIN” score, a tool to assess the effectiveness of your communications–but they’re always interesting, and I usually read them, which is more than I can say for most newsletters I get.

Katz writes: “The worst kept secret in business communications is boredom. Boring newsletters, boring presentations, mundane, run-of-the-mill, boring emails–all of this and more is what we’ve come to tolerate and expect from business messages.”

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