Topaz Partners Website Newsletter Tech PR Gems Home PRobecast Site Map
Topaz Partners Website
Topaz Partners Website Topaz Services About Topaz Partners Why Topaz Methodology Our Clients Contact Us
Tech PR Gems Home

The upside of tech acquisitions

February 8th, 2006 by Tony Sapienza

In recent years, many in the Greater Boston area — long a hotbed for technology companies and innovation — were concerned that the region was losing its power base with the spike in acquisitions of Massachusetts-based tech companies. In fact, we’re finding that these acquisitions have given Massachusetts an even more significant role in the technology arena, establishing and/or expanding the presence of tech industry leaders like IBM, Microsoft and HP in the Bay State.

This has also created opportunities for Boston’s tech PR firms –- particularly entrepreneurial agencies like Topaz who are working with the smaller companies being acquired by “the giants.” This presents agencies a valuable opportunity to work with the world’s technology leaders — companies often beyond the reach of smaller agencies.

Topaz Partners is a good example. Over the past year, our relatively small group of PR pros has had an opportunity to work with tech leaders like CNET, Broadcom, UGS and Thomson Financial –- all of whom acquired companies being supported by Topaz.

So we say, bring on the big guys. Besides, there’ll never be a shortage of new and innovative companies on the Massachusetts landscape.

This entry was posted on Wednesday, February 8th, 2006 at 9:57 pm and is filed under PR. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply