Comments on: Is SHIFT Building a Better Cookie Cutter? http://techprgems.com/2006/05/is-shift-building-a-better-cookie-cutter/ Conversations about PR, social media, technology and marketing -- with a special focus on the social media community in Greater Boston Tue, 07 Feb 2012 22:52:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adam Zand http://techprgems.com/2006/05/is-shift-building-a-better-cookie-cutter/comment-page-1/#comment-367 Adam Zand Wed, 31 May 2006 22:11:00 +0000 http://techprgems.com/2006/05/is-shift-building-a-better-cookie-cutter/#comment-367 Hmm, I tend to really like the blog posts and industry bylines that say "the press release is dead." If it were only so.<br/><br/>Oh well, I guess I'm just stuck with my Web 1.0 PR teams at Topaz who like to spend more time suggesting article ideas, customer case studies and executive Q&As to editors and reporters.<br/><br/>I'll leave the evolution of press releases to those who actually like writing and pitching them.<br/><br/>P.S. Not a total dig at Todd Defren and our Shift Communications friends, because I really like the de.licio.us page too. Hmm, I tend to really like the blog posts and industry bylines that say “the press release is dead.” If it were only so.

Oh well, I guess I’m just stuck with my Web 1.0 PR teams at Topaz who like to spend more time suggesting article ideas, customer case studies and executive Q&As to editors and reporters.

I’ll leave the evolution of press releases to those who actually like writing and pitching them.

P.S. Not a total dig at Todd Defren and our Shift Communications friends, because I really like the de.licio.us page too.

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