What every company should monitor.. Pssst, pass it on…
August 29th, 2006 by Doug
I am usually loath to pass on a link and let it be a post without the “value-add,” but with everyone on vacation…
Via Shel Holtz, I found this latest link in the New PR Wiki to be worth passing along: “What Every Company should Monitor.” A link well worth passing along- I sure as heck will use it.
Copy it, use it, add to it.
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September 1st, 2006 at 4:01 pm
Wonder which shifty PR agency will get to tell this fairly sleazy case study some day:
U.S. Seeks Firm to Check Iraq Coverage
Associated Press
September 1, 2006
WASHINGTON — The U.S. command in Baghdad is seeking bidders for a two-year, $20-million public relations contract that calls for monitoring the tone of Iraq news stories filed by U.S. and foreign media.
Proposals, which are due Wednesday, ask companies to show how they’ll “provide continuous monitoring and near-real-time reporting of Iraqi, pan-Arabic, international and U.S. media,” according to the solicitation issued last week.
Bidders also will be evaluated on how they will provide analytical reports and customized briefings to the military, “including, but not limited to tone (positive, neutral, negative) and scope of media coverage.”
The winner of the contract will probably also be required to develop an Arabic version of the multinational force’s website.
Attempts by the Associated Press to contact officials connected to the project via telephone and e-mail were not successful Thursday night.
The program comes during what has appeared to be a White House effort to take the offensive against critics at a time of doubt about the future of Iraq.
Defense Secretary Donald H. Rumsfeld and Secretary of State Condoleezza Rice addressed the American Legion’s national convention in Salt Lake City on the issue this week, stressing that the Bush administration was countering extremism with hope and democracy.
The military last year was criticized for a public relations effort that included hiring a consulting firm that paid Iraqi newspapers to carry positive news stories about the war.
Pentagon officials have defended the program as a necessary tool in the war on terrorism. Critics have said it contradicts American values of freedom of the press.