Comments on: Cookie cutter PR? For whom? http://techprgems.com/2006/10/cookie-cutter-pr-for-whom/ Conversations about PR, social media, technology and marketing -- with a special focus on the social media community in Greater Boston Tue, 07 Feb 2012 22:52:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike Butler http://techprgems.com/2006/10/cookie-cutter-pr-for-whom/comment-page-1/#comment-547 Mike Butler Sat, 23 Dec 2006 03:14:00 +0000 http://techprgems.com/2006/10/cookie-cutter-pr-for-whom/#comment-547 Glad I ran across your blog. As one of the founding partners of the PRstore franchise, I can assure you there is no cookie cutter to be found in anything we do -- which is everything related to marketing for the small business owner.<br/><br/>Need a business card, a TV spot, a billboard -- come to PRstore. It will be custom designed just for you. Just as in any agency, our writers will write your text based on a personal interview with you, the client. The design is custom with your photos or selections from our vast stock library. The colors reflect your existing identity or one we create for you. <br/><br/>Nope, can't buy the cookie cutter thing. Just ain't so. Try it and see. As for its usefulness, we have thousands of satisfied customers. And thanks for reviewing the concept. <br/><br/>Michael Butler<br/>PRstore, LLC <br/>15800 John J. Delaney Dr.<br/>Suite 400<br/>Charlotte, NC 28277<br/>704 333 2200<br/>mbutler@prstore.com Glad I ran across your blog. As one of the founding partners of the PRstore franchise, I can assure you there is no cookie cutter to be found in anything we do — which is everything related to marketing for the small business owner.

Need a business card, a TV spot, a billboard — come to PRstore. It will be custom designed just for you. Just as in any agency, our writers will write your text based on a personal interview with you, the client. The design is custom with your photos or selections from our vast stock library. The colors reflect your existing identity or one we create for you.

Nope, can’t buy the cookie cutter thing. Just ain’t so. Try it and see. As for its usefulness, we have thousands of satisfied customers. And thanks for reviewing the concept.

Michael Butler
PRstore, LLC
15800 John J. Delaney Dr.
Suite 400
Charlotte, NC 28277
704 333 2200
mbutler@prstore.com

]]> By: DougH http://techprgems.com/2006/10/cookie-cutter-pr-for-whom/comment-page-1/#comment-498 DougH Sat, 04 Nov 2006 01:27:00 +0000 http://techprgems.com/2006/10/cookie-cutter-pr-for-whom/#comment-498 Dude you mis-read me-- I was not seeing this as a threat -- actually, quite the opposite-- I was actually questioning its usefulness. Dude you mis-read me– I was not seeing this as a threat — actually, quite the opposite– I was actually questioning its usefulness.

]]> By: Adam Zand http://techprgems.com/2006/10/cookie-cutter-pr-for-whom/comment-page-1/#comment-497 Adam Zand Fri, 03 Nov 2006 18:30:00 +0000 http://techprgems.com/2006/10/cookie-cutter-pr-for-whom/#comment-497 I'm with The Optimist.<br/>I don't think the Boston-area PR power structure of "Todd, Todd and cute bods" (Terry and various interns) is threatened.<br/><br/>Doesn't look like they're offering cookie cutter media and blogging outreach just yet:<br/>http://www.prstore.com/pressreleases.html<br/><br/>"ReleaseWatch<br/>A ReleaseWatch report is generated every time you send a release. It is sent to you via email and includes links to sampled sites where your release appears. A typical report will show between 5-15 links, and it's sent to you within 60 minutes after the release is distributed. Sampled sites include CBS MarketWatch, Forbes, Yahoo!, Lycos and MSN Money."<br/><br/>Umm, OK, thanks, I guess I’m with The Optimist.
I don’t think the Boston-area PR power structure of “Todd, Todd and cute bods” (Terry and various interns) is threatened.

Doesn’t look like they’re offering cookie cutter media and blogging outreach just yet:
http://www.prstore.com/pressreleases.html

“ReleaseWatch
A ReleaseWatch report is generated every time you send a release. It is sent to you via email and includes links to sampled sites where your release appears. A typical report will show between 5-15 links, and it’s sent to you within 60 minutes after the release is distributed. Sampled sites include CBS MarketWatch, Forbes, Yahoo!, Lycos and MSN Money.”

Umm, OK, thanks, I guess

]]> By: DougH http://techprgems.com/2006/10/cookie-cutter-pr-for-whom/comment-page-1/#comment-496 DougH Fri, 03 Nov 2006 15:48:00 +0000 http://techprgems.com/2006/10/cookie-cutter-pr-for-whom/#comment-496 To the distinguished gentleman with the ironic handle: "Optimist"): Are you saying cookie-cutter is a good thing? I agree that formats and anything that expedites production are helpful, but "cookie-cutter-ization" (there's another buzzword for you to choke on) here feels like it could come dangerously close to applying to the actual content-- in which case, don't bother doing a release at all, no one will read it.. To the distinguished gentleman with the ironic handle: “Optimist”): Are you saying cookie-cutter is a good thing? I agree that formats and anything that expedites production are helpful, but “cookie-cutter-ization” (there’s another buzzword for you to choke on) here feels like it could come dangerously close to applying to the actual content– in which case, don’t bother doing a release at all, no one will read it..

]]> By: The Optimist http://techprgems.com/2006/10/cookie-cutter-pr-for-whom/comment-page-1/#comment-495 The Optimist Fri, 03 Nov 2006 04:03:00 +0000 http://techprgems.com/2006/10/cookie-cutter-pr-for-whom/#comment-495 Doug, did you really just acronym out the phrase "what the hell." <br/><br/>You should feel shame. <br/><br/>And you are thinking about this all wrong. Take a look at half the releases on business wire every morning. Cookie cuuter. Don't be upset just because this company came up with the idea first. Doug, did you really just acronym out the phrase “what the hell.”

You should feel shame.

And you are thinking about this all wrong. Take a look at half the releases on business wire every morning. Cookie cuuter. Don’t be upset just because this company came up with the idea first.

]]>