Speaking of Second Life, Reuters announced yesterday that it opened a virtual news bureau, and appointed (IRL) London-based Adam Pasick to the role of Bureau Chief (in the spirit of made up last names, he’ll go by Adam Reuters).

Adam has already written an article or two, on subjects such as virtual economics and taxing virtual economies–exactly the sort of coverage you’d expect from Reuters.

While the idea will eventually sink in for most folks, will the stories keep coming? Well, given the more than $7 million in user transactions in September alone according to a San Francisco Chronicle report this morning, there are bound to be new stories surfacing for the 30-year-old full-time Second Life reporter.

Does this mean companies should give more serious consideration to opening offices on, and conducting business in, virtual communities? Absolutely–if they care at all about technology or Gen Yers that is. And while we won’t be the first PR agency to open an office there to help companies get a better handle on this world (kudos to Text 100 for that), Topazers have been known to hang out in several parts of this new community, and a virtual office won’t be too far behind.

In the mean time, you can read up on Second Life developments through Reuters’ real-world portal.

UPDATE: Today, BusinessWeek Online reported today that Wired has also gotten into the act.

And don’t forget CNET, which opened a replicate of their offices in September.

Now I’m waiting for Bacon’s/MediaMap to start updating their reporter profiles to include information on how to reach reporters in Second Life…

Technorati Tags: social+media Second+Life

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