Robert Scoble has an interesting post up about how PR people should pitch bloggers– or pitch him, at least– through comments.

The post was prompted by this incident at TechCrunch (a separate lesson in educating your clients to follow your counsel 24/7).

TC’s Michael Arrington and Scoble are far from hostile to PR, so it’s instructive to read what they have to say. My take? Pitching blogs through comments is a change in thinking that most PR people are taking a while to grasp. It involves transparency to the audience that traditional PR did not have.

This is part of the new era of social media. In the end, is it a bad thing that readers know I am the one pitching a client? There is credibility in truth and disclosure (right?)

As for bloggers who still hate PR and marketing people and would wish them away, good luck. Some old-school Second-Lifers are up in arms about the marketing invasion there, and so far it has produced only a nickname that I will not reprint here (but have elsewhere in comments), but would like to adopt as the official SL nickname for marketers– it’s kind of catchy, if offensive.

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