Social Media Release draft specification released
November 2nd, 2006 by Todd Van Hoosear
Chris Heuer, after gathering input from the Social Media Club‘s Media Release Working Group, has released the first draft of the Social Media Release Microformat standard. In Chris’s words:
The Social Media Release is intended to make it easier on people to identify and share the most important pieces of information with others around the globe while adding their own valuable perspective and/or editorial. It also takes full advantage of HTML, multimedia and the network effects enabled by the Internet by using structured data via the Microformat, which ultimately increases its findability by interested parties – which is ultimately the driving purpose of public relations and the press release specifically.
To get more information and background on this, read Chris’s explanatory post. Then share your feedback on the proposed standard!
P.S.: Chris will be talking about the proposed standard during the lunch session of today’s SNCR event.
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November 2nd, 2006 at 11:59 am
Brian Solis, a member of the working group, has a great post that provides more insight on this. He asked Todd Defren to add his thoughts:
It’s important to understand that the Social Media News Release is not intended as a replacement for the traditional news release. It’s an evolution. The SMNR’s core function is simply to allow creators of news to leverage the Web familiarity that is now ingrained in consumer audiences. With 50+ percent of consumers now creating and sharing content online (Pew Research), it just makes sense to democratize access to corporate news and multimedia assets to anyone (reporters, bloggers, laypeople) who might be interested, and, to create a forum for community and context that – to date – has been unavailable via old-world press releases.
November 2nd, 2006 at 11:00 pm
I’m disappointed that there is no wireless connection to Todd’s shock therapy that is triggered every time the word “leader” or “utilize” is used. Now that would be serious Web 2.0 (hey, remember when folks on this list hated 2.0. They were so cute back then.)