Comments on: Social Media Release draft specification released http://techprgems.com/2006/11/social-media-release-draft-specification-released/ Conversations about PR, social media, technology and marketing -- with a special focus on the social media community in Greater Boston Wed, 18 Apr 2012 03:42:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Optimist http://techprgems.com/2006/11/social-media-release-draft-specification-released/comment-page-1/#comment-494 The Optimist Fri, 03 Nov 2006 04:00:00 +0000 http://techprgems.com/2006/11/social-media-release-draft-specification-released/#comment-494 I'm disappointed that there is no wireless connection to Todd's shock therapy that is triggered every time the word "leader" or "utilize" is used. Now that would be serious Web 2.0 (hey, remember when folks on this list hated 2.0. They were so cute back then.) I’m disappointed that there is no wireless connection to Todd’s shock therapy that is triggered every time the word “leader” or “utilize” is used. Now that would be serious Web 2.0 (hey, remember when folks on this list hated 2.0. They were so cute back then.)

]]> By: Todd http://techprgems.com/2006/11/social-media-release-draft-specification-released/comment-page-1/#comment-493 Todd Thu, 02 Nov 2006 16:59:00 +0000 http://techprgems.com/2006/11/social-media-release-draft-specification-released/#comment-493 Brian Solis, a member of the working group, has a <a HREF="http://www.briansolis.com/2006/11/how-to-write-social-media-press.html#links" REL="nofollow">great post</a> that provides more insight on this. He asked Todd Defren to add his thoughts:<br/><br/><i>It’s important to understand that the Social Media News Release is not intended as a replacement for the traditional news release. It’s an evolution. The SMNR’s core function is simply to allow creators of news to leverage the Web familiarity that is now ingrained in consumer audiences. With 50+ percent of consumers now creating and sharing content online (Pew Research), it just makes sense to democratize access to corporate news and multimedia assets to anyone (reporters, bloggers, laypeople) who might be interested, and, to create a forum for community and context that – to date – has been unavailable via old-world press releases. </i> Brian Solis, a member of the working group, has a great post that provides more insight on this. He asked Todd Defren to add his thoughts:

It’s important to understand that the Social Media News Release is not intended as a replacement for the traditional news release. It’s an evolution. The SMNR’s core function is simply to allow creators of news to leverage the Web familiarity that is now ingrained in consumer audiences. With 50+ percent of consumers now creating and sharing content online (Pew Research), it just makes sense to democratize access to corporate news and multimedia assets to anyone (reporters, bloggers, laypeople) who might be interested, and, to create a forum for community and context that – to date – has been unavailable via old-world press releases.

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