Comments on: The present and near future of the press release http://techprgems.com/2006/11/the-present-and-near-future-of-the-press-release/ Conversations about PR, social media, technology and marketing -- with a special focus on the social media community in Greater Boston Wed, 18 Apr 2012 03:42:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Shannon Whitley http://techprgems.com/2006/11/the-present-and-near-future-of-the-press-release/comment-page-1/#comment-519 Shannon Whitley Sun, 12 Nov 2006 07:38:00 +0000 http://techprgems.com/2006/11/the-present-and-near-future-of-the-press-release/#comment-519 Thanks for mentioning <a HREF="http://www.prxbuilder.com" REL="nofollow">PRX Builder</a>. Our initial beta release allowed us to gather feedback that has resulted in hundreds of improvements. We've smoothed a lot of edges that may have been frustrating and we'll continue to improve the application. I encourage you to take another look. We welcome comments and suggestions at <a HREF="http://www.prxbuilder.com/support" REL="nofollow">PRX Builder Support</a><br/><br/>As a way to increase participation from smaller firms and individuals, PRX Builder is now completely free to use during this phase of our rollout. Thanks for mentioning PRX Builder. Our initial beta release allowed us to gather feedback that has resulted in hundreds of improvements. We’ve smoothed a lot of edges that may have been frustrating and we’ll continue to improve the application. I encourage you to take another look. We welcome comments and suggestions at PRX Builder Support

As a way to increase participation from smaller firms and individuals, PRX Builder is now completely free to use during this phase of our rollout.

]]> By: Todd http://techprgems.com/2006/11/the-present-and-near-future-of-the-press-release/comment-page-1/#comment-510 Todd Thu, 09 Nov 2006 14:03:00 +0000 http://techprgems.com/2006/11/the-present-and-near-future-of-the-press-release/#comment-510 It's a bit ironic, isn't it? Kind of like <a HREF="http://topazpartners.blogspot.com/2006/11/i-finally-got-to-meet-you.html" REL="nofollow">social media people meeting in person</a>... :-) But maybe they're both necessary, at least for the time being. <br/><br/>But as you look to where this is heading from a press release perspective, I think you'll see two things happen. First, look to the <a HREF="http://www.socialmediarelease.org/" REL="nofollow">next phase of the "social media release"</a>. Okay, it still calls itself a release (I voted for emphasizing "news" over "release"), but it's basically 100% RSS, and a microformat to boot. This is pretty far from the traditional release. Add to this the change in formatting (if not content) for these "social media releases" (e.g., bullets, not 'graphs), and you start to get something thats diverging from what people traditionally called a press release (it looks more like an "advisory").<br/><br/>Second, to combat this shift away from traditional release formats and methods (but not, alas, content), you'll see the wire services quickly adapt. We've already seen PR Newswire's MultiVu offering take off, and seen BusinessWire jump on a collaboration with Vocus around PRWeb. <br/><br/>And you'll see more happening. The wire services are not, if they're smart, at risk of becoming outdated. They are, after all, the best equipped to offer new services and applications that support the emerging standards like hRelease, XBRL, etc. <br/><br/>If the wire services are scared of anyone right now, it's Edelman, who's been promising his own take at a "deconstructed press release." But will an agency-specific offering ever reach critical mass with other agencies? I have my doubts... It’s a bit ironic, isn’t it? Kind of like social media people meeting in person… :-) But maybe they’re both necessary, at least for the time being.

But as you look to where this is heading from a press release perspective, I think you’ll see two things happen. First, look to the next phase of the “social media release”. Okay, it still calls itself a release (I voted for emphasizing “news” over “release”), but it’s basically 100% RSS, and a microformat to boot. This is pretty far from the traditional release. Add to this the change in formatting (if not content) for these “social media releases” (e.g., bullets, not ‘graphs), and you start to get something thats diverging from what people traditionally called a press release (it looks more like an “advisory”).

Second, to combat this shift away from traditional release formats and methods (but not, alas, content), you’ll see the wire services quickly adapt. We’ve already seen PR Newswire’s MultiVu offering take off, and seen BusinessWire jump on a collaboration with Vocus around PRWeb.

And you’ll see more happening. The wire services are not, if they’re smart, at risk of becoming outdated. They are, after all, the best equipped to offer new services and applications that support the emerging standards like hRelease, XBRL, etc.

If the wire services are scared of anyone right now, it’s Edelman, who’s been promising his own take at a “deconstructed press release.” But will an agency-specific offering ever reach critical mass with other agencies? I have my doubts…

]]> By: Dominic Jones http://techprgems.com/2006/11/the-present-and-near-future-of-the-press-release/comment-page-1/#comment-509 Dominic Jones Thu, 09 Nov 2006 13:45:00 +0000 http://techprgems.com/2006/11/the-present-and-near-future-of-the-press-release/#comment-509 I really enjoyed reading this timeline. I've been interested from a distance in this topic, but haven't really seen the value in a new media release going out on an old media proprietary distribution network (newswire). What's the current thinking about this? I really enjoyed reading this timeline. I’ve been interested from a distance in this topic, but haven’t really seen the value in a new media release going out on an old media proprietary distribution network (newswire). What’s the current thinking about this?

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