Comments on: Did Apple make a PR/marketing mistake with iPhone Launch? http://techprgems.com/2007/01/did-apple-make-a-prmarketing-mistake-with-iphone-launch/ Conversations about PR, social media, technology and marketing -- with a special focus on the social media community in Greater Boston Wed, 03 Mar 2010 00:44:30 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Anonymous http://techprgems.com/2007/01/did-apple-make-a-prmarketing-mistake-with-iphone-launch/comment-page-1/#comment-588 Anonymous Thu, 25 Jan 2007 22:13:00 +0000 http://techprgems.com/2007/01/did-apple-make-a-prmarketing-mistake-with-iphone-launch/#comment-588 Did Apple screw up? Well, how many stock option backdating articles were written after the iPhone announcement? Did Apple do this on purpose to keep people's minds off of that topic? Apple is pretty good about communications, I find it hard to believe that they would make these types of mistakes. Did Apple screw up? Well, how many stock option backdating articles were written after the iPhone announcement? Did Apple do this on purpose to keep people’s minds off of that topic? Apple is pretty good about communications, I find it hard to believe that they would make these types of mistakes.

]]> By: DougH http://techprgems.com/2007/01/did-apple-make-a-prmarketing-mistake-with-iphone-launch/comment-page-1/#comment-577 DougH Fri, 19 Jan 2007 16:44:00 +0000 http://techprgems.com/2007/01/did-apple-make-a-prmarketing-mistake-with-iphone-launch/#comment-577 I have to agree that Apple totally overshadowed CES with that announcement. I spoke with people on the floor of CES that morning (I was not there, alas) and while CES did not figuratively shut down for the keynote, it was unquestionably the #1 topic. I have to agree that Apple totally overshadowed CES with that announcement. I spoke with people on the floor of CES that morning (I was not there, alas) and while CES did not figuratively shut down for the keynote, it was unquestionably the #1 topic.

]]> By: The Optimist http://techprgems.com/2007/01/did-apple-make-a-prmarketing-mistake-with-iphone-launch/comment-page-1/#comment-575 The Optimist Fri, 19 Jan 2007 14:47:00 +0000 http://techprgems.com/2007/01/did-apple-make-a-prmarketing-mistake-with-iphone-launch/#comment-575 Who cares, they are apple. They can get away with screwing up. That is what happens when you have an almost religious fan base. Who cares, they are apple. They can get away with screwing up. That is what happens when you have an almost religious fan base.

]]> By: Mark W. McClennan, APR http://techprgems.com/2007/01/did-apple-make-a-prmarketing-mistake-with-iphone-launch/comment-page-1/#comment-574 Mark W. McClennan, APR Fri, 19 Jan 2007 12:54:00 +0000 http://techprgems.com/2007/01/did-apple-make-a-prmarketing-mistake-with-iphone-launch/#comment-574 Interesting post. I am not an Apple guy whatsoever, but there is finally an Apple product I feel I "need" to have. (I really don't and most likely come to my senses)<br/><br/>I believe your last bullet point is the most important - you really should have naming rights locked up before you publicly launch a product.... <br/><br/>Overall though, he did an amazing job of drawing attention to Apple in a most difficult time. Based anecdotally on my reading of Websites and consuming mainstream coverage - that news made CES a sideshow... Interesting post. I am not an Apple guy whatsoever, but there is finally an Apple product I feel I “need” to have. (I really don’t and most likely come to my senses)

I believe your last bullet point is the most important – you really should have naming rights locked up before you publicly launch a product….

Overall though, he did an amazing job of drawing attention to Apple in a most difficult time. Based anecdotally on my reading of Websites and consuming mainstream coverage – that news made CES a sideshow…

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