Comments on: Social media has crossed the chasm http://techprgems.com/2007/01/social-media-has-crossed-the-chasm/ Conversations about PR, social media, technology and marketing -- with a special focus on the social media community in Greater Boston Wed, 03 Mar 2010 00:44:30 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Adam Zand http://techprgems.com/2007/01/social-media-has-crossed-the-chasm/comment-page-1/#comment-591 Adam Zand Wed, 31 Jan 2007 02:20:00 +0000 http://techprgems.com/2007/01/social-media-has-crossed-the-chasm/#comment-591 The Sheriff is right! Oops, I mean the Optimist is right. The Sheriff is right! Oops, I mean the Optimist is right.

]]> By: The Optimist http://techprgems.com/2007/01/social-media-has-crossed-the-chasm/comment-page-1/#comment-585 The Optimist Wed, 24 Jan 2007 20:10:00 +0000 http://techprgems.com/2007/01/social-media-has-crossed-the-chasm/#comment-585 Its all about the pitch. All the pretty tags in the world don't mean a thing if there is no story behind it. All about the pitch. Its all about the pitch. All the pretty tags in the world don’t mean a thing if there is no story behind it. All about the pitch.

]]> By: DougH http://techprgems.com/2007/01/social-media-has-crossed-the-chasm/comment-page-1/#comment-584 DougH Wed, 24 Jan 2007 19:28:00 +0000 http://techprgems.com/2007/01/social-media-has-crossed-the-chasm/#comment-584 They do matter-- as much as we hate them at times.<br/><br/>As to point #6: you should point that at media as well. If you didn't rely on press releases for content before, no one should expect you to now. Who's pitching Stowe Boyd and Robert Scoble with press releases (or most bloggers for that matter)? Are you insane? They do matter– as much as we hate them at times.

As to point #6: you should point that at media as well. If you didn’t rely on press releases for content before, no one should expect you to now. Who’s pitching Stowe Boyd and Robert Scoble with press releases (or most bloggers for that matter)? Are you insane?

]]> By: The Optimist http://techprgems.com/2007/01/social-media-has-crossed-the-chasm/comment-page-1/#comment-583 The Optimist Wed, 24 Jan 2007 14:52:00 +0000 http://techprgems.com/2007/01/social-media-has-crossed-the-chasm/#comment-583 In regard to 5 (why do press releases exist) you forgot three things:<br/><br/>3) Company history <br/>4) Way to annoy compeitors<br/>5) because they are expected<br/><br/>Now you can get all purist on me and say that these don't matter, but they do. And they make as much sense as the first two. <br/><br/>There is nothing wrong with press releases. It is just the crappy ways that people write them. <br/><br/>And as for social media releases, how many of us early adopters actually have their agencies using even a basic social media release? Just curious In regard to 5 (why do press releases exist) you forgot three things:

3) Company history
4) Way to annoy compeitors
5) because they are expected

Now you can get all purist on me and say that these don’t matter, but they do. And they make as much sense as the first two.

There is nothing wrong with press releases. It is just the crappy ways that people write them.

And as for social media releases, how many of us early adopters actually have their agencies using even a basic social media release? Just curious

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