PRobecast 26: YouTube Debate, Kryptonite Redux, Chocolate Rain and More…
August 3rd, 2007 by Doug
Welcome to the PRobecast, Episode 26 of Topaz Partners’ weekly PR-related podcast.
Doug Haslam, Rob Capra and Adam Zand discuss:
- Second Life bans gambling? Can the fantasy world go on? We think so.
- YouTube debate post factum, John Edwards took it a step further, and what will the Republicans do?
- Kryptonite redux: Kryptonite attacked on the blogs again, but this time they’re ready. (Hat tip: B.L. Ochman)
- ComScore report on global reach of social networks: re-capping Doug’s grumpy blog post, and how do we use them as PR people? Plus, obligatory Twitter mention!
- After BlogHer: a discussion on pitching bloggers. A gain. With mostly common sense points that can be applied to traditional media pitches as well.
- Elton John says shut down the Internet because it destroys creativity. What’s a creative way to say Shut. Up. Elton?
- Viral videos — can we create a “Chocolate Rain” for our clients? What can we learn from viral videos that catch fire on their own?
And– no kidding— a clients’ video was posted on Mashable as we spoke.
- What to do this weekend: Pan Mass Challenge, raising money for Cancer research, and gratuitous plug for the Blue Shutters Inn in Gloucester, Mass. (No, Tony did not put us up to it).
Comment below or email bmoc@topazpartners.com
Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam
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Technorati Tags: Second+Life, gambling, Youtube, Presidential+Debates, John+Edwards, Kryptonite, Comscore, social+networks, public+relations, BlogHer, Elton+John, Chocolate+Rain, Mashable, viral+video, Pan+Mass+Challenge
This entry was posted on Friday, August 3rd, 2007 at 4:32 pm and is filed under PRobecast. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
August 6th, 2007 at 3:52 pm
Hello! Thanks for taking notice of the whole BlogHer debate and using my post as an example. I was being slightly facetious in some of my comments, which is why they come off as basic common sense, because it IS common sense, if PR people would stop and think about what they’re doing first. But after listening to your podcast, I don’t think I made one thing clear: Bloggers, especially mom-bloggers, are not journalists. At least, not most of them, and not in the traditional sense. Nor do they want to be treated like journalists. They don’t need PR folks to provide fodder for their blogs. Some are looking for a creative outlet and the chance to build community, and others are looking for that as well as a chance to make some extra cash on the side. Treating bloggers as journalists is a huge mistake when it comes to the mommy-blogosphere. Save those techniques for the tech bloggers, who already write for online pubs like ZDNet.
Anyway, thanks again for taking notice and for picking mine out of the bunch that covered this topic.
August 6th, 2007 at 4:08 pm
Your welcome. I agree with your sentiments, but actually look at it the other way– the approach to bloggers– treating them as people– should be considered when approaching reporters, not the other way around.
The other “similarity” as that we need to treat each outlet on its own merits– different blogs take different approaches– or in many cases none at all.