Part 2 of Aaron Brazell, director of technology at b5media’s PR/Social Media Roundtable is up.
The second question was posted on Aaron’s “Technosailor” blog. My answer, copied below, was short and to the point:

What does the concept of “brand” mean to you and how do you see the concept of brand protection (or the concept of “open source brand”, so to speak) being transformed in the internet age?

Doug Haslam: “Brand is the concept of you or your company– what people think when they hear your name. What has complicated brand in the Internet age is that individuals now have a ready means to develop and promote their personal brands. Further, personal brand and professional brand are intertwined. Any communications an employee makes, whether on behalf of the company brand or not, affects the company brand in ways small and large. Likewise, anything the company says or does reflects directly on the personal brands of the employees. This intermingling of brands should affect companies’ thinking, from blog policies to employee morale and larger internal communications policies.”

To see the rest of the answers, from Read/Write Web’s Marshall Kirkpatrick, blognation’s Marc Orchant, social media consultant Cathryn Hrudicka, and Brian Solis of FutureWorks and the PR 2.0 blog, please visit Technosailor.