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Archive for February, 2008

PRobecast #53: Goin’ Coastal; Recession and Red Sox?; Victoria’s Secret has a catalog?

February 29th, 2008 by Doug

Welcome to the PRobecast, Episode 53 of Topaz Partners’ weekly
PR-related podcast.

Doug Haslam, Adam Zand and Todd Van Hoosear discuss:

1. Coastal PR: does location matter when picking a PR agency?

2. Embargos: Some recent whining by TechCrunch’s Michael Arrington over a BusinessWeek broken Embargo prompts a discussion of the state of that venerable PR practice

3. Blog Collectives: Does the end of MyKinda bring blog business models into question?

4. Is PR Recession Proof? Discussion of a recent PR Week article

5. Bush and the Red Sox: Some good PR for the beleaguered President

6. A tale of two Princes. A fake prince on Facebook and a real prince in Afghanistan

7. Victoria’s Secret rethinks its branding. The three guys hosting this week’s PRobecast spend way too much time on this topic

8. What to do this weekend: Nothing. It’s March

Lastly, we thank Sam and Christy Whitmore for visiting Topaz last month - Sam Whitmore Media Service is a must have for our agency.

Comment: email bmoc@topazpartners.com, call 781-404-2419


MP3 File

You can subscribe to PRobecast via Podcast Ready

or iTunes.

Or simply use the RSS link here: View RSS XML

* Opening Music: “Junk In A” by Pat Zelenka, available on the Podsafe Music Network and closing music from Topazer Rob Capra who has the skills to pay the bills.

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Category: PRobecast | 1 Comment »

PRobecast #52:

February 22nd, 2008 by Doug

Welcome to the PRobecast, Episode 52 of Topaz Partners’ weekly
PR-related podcast.

Doug Haslam, Adam Zand and Glen Zimmerman:

1. A CNN producer– fired for blogging?

2. BusinessWeek updates it corporate blogging — excuse me, social media– article from 2005

3. BootB puts ad creative up to bid– could this work for PR?

4. Dealing with negative blog posts and nuking jargon

5. What to do this weekend; shovel snow and pick the Oscars

Comment: email bmoc@topazpartners.com, call 781-404-2419

Intro Music: “Junk in A” by Pete Zelenka & Mike Jackson, from Podsafe
Music Network

MP3 File

You can subscribe to PRobecast via Podcast Ready

or iTunes.

Or simply use the RSS link here: View RSS XML

* Opening Music: “Junk In A” by Pat Zelenka, available on the Podsafe Music Network.

Category: PRobecast | 1 Comment »

PRobecast #51: The "I’m Suffering From an Evil Tidal Wave of Hillary Videos" edition

February 15th, 2008 by Doug

Welcome to the PRobecast, Episode 51 of Topaz Partners’ weekly PR-related podcast.

Doug Haslam, Todd Van Hoosear, Adam Zand and Tim Allik discuss: :

1. A quick recap of Boston’s Social Media Breakfast 5; “How Twitter Changed My Life,” and Twitter hits the books

2. Wired’s Bruce Sterling unloads on PR: Fair or not?

3. Cringe-inducing pro-Hillary Clinton music video goes viral

Plus discussion of other more effective videos.
4. Medill Journalism School has trouble sourcing quotes

5. Newspapers roundup: New York Times cuts staff and no link-love (no links, period) from USA Today

6. Naked Justice? Naked Cowboy sues naked M&M.

7. Stock pick of the week and what to do this weekend; celebrate the end of the writers’ strike

Comment: email bmoc@topazpartners.com, call 781-404-2419


MP3 File

You can subscribe to PRobecast via Podcast Ready

or iTunes.

Or simply use the RSS link here: View RSS XML

* Opening Music: “Junk In A” by Pat Zelenka, available on the Podsafe Music Network.

Category: PRobecast | No Comments »