Today is an exciting day for one of our clients, Prospero Technologies. The provider of social networking technology and services announced today it has been acquired by Mzinga, another locally-based company in the industry.

What is particularly exciting for us is that this is a great chance for us, along with people from the new combined Mzinga, to exercise our social media muscles.

Aside from our pitching blogs and podcasts in the space (in addition to “traditional” media of course), blog posts from both Mzinga and Prospero have put individual blog posts (here, here and here) showing how– and more importantly, why– some of the key executives and team members are excited about this news.

Further, we are taking the conversation to Twitter today (Monday, March 3), first by linking to announcements and blog posts (including this one), and then by sparking discussions about social media and online communities in a way that engages and serves the community; just as Mzinga and Prospero have been doing on their own platforms. I had a great time getting limited word out privately on Friday, which even included talking to a few marketing folks in Second Life (ok, now I’m letting my social media freak flag fly).

On Twitter, please see the pages of:

http://twitter.com/astrout
http://twitter.com/jstorerj
http://twitter.com/crbrowning
http://twitter.com/hjstrout

Also, I will be monitoring and joining in this conversation throughout the day, and then summarizing what transpires (http://twitter.com/dough), as will my colleague Sandy Kalik (http://twitter.com/skalik).

Our industry colleagues at Perkett PR are in on it as well.

Please join us!

As PR practitioners with a strong social media background, we at Topaz look forward to opportunities like these and relish diving into them.

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