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Archive for April, 2008

PRobecast 61: Earth Day, eBay, Rockstars and Voyeurs

April 25th, 2008 by Todd Van Hoosear

Welcome to the PRobecast, Episode 61 of Topaz Partners’ weekly PR-related podcast.

Rob Capra, Adam Zand, Todd Van Hoosear and Alison Raymond discuss:

1. Earth Day for PR people - How to approach it, and why every day isn’t Earth Day

2. eBay, is it the new Google, which was the new Microsoft? (i.e., is it evil?)

3. Yoko Ono tries to control the message

4. Jesse Blaze Snyder needs YOU!

5. Web 2.0 and Yahoo’s big(?) news

6. Are you a voyeur, or a content creator?

7. It’s official, news releases aren’t actually for news

8. What would YOU pay for a dirty, ragged t-shirt?

9. What to do this weekend (and next week)
* PodCamp NYC
* ROLFcon with iJustine on Saturday – yikes it sounds like an event for comedians with eating disorders
* NEDMA’s Annual Conference
* Play poker with other PR pros
* The next Social Media Breakfast
* Take out a second mortgage to fill up your car with gas

Comment: email bmoc@topazpartners.com, call 781-404-2436

Intro Music: “Junk in A” by Pat Zelenka & Mike Jackson, from the Podsafe Music Network

Outro music by Rob Capra

MP3 File

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PRobecast 60: Potter, Pope and Pitching by RSS

April 18th, 2008 by Doug

Welcome to the PRobecast, Episode 60 of Topaz Partners’ weekly
PR-related podcast.

Doug Haslam, Tim Allik, Adam Zand and Rob Capra discuss:

1. Marshall Kirkpatrick of ReadWriteWeb offers a novel way to pitch: via RSS.

2. My Data is My Data. Is there a way to protect your data or privacy in the Web 2.0 world starting with Facebook? Also, Facebook Beacon lawsuit gets to court.

3. J.K. Rowling defending her brand or holding it too closely? Copyright infringement lawsuit vs. the publisher of the “Harry Potter Lexicon.”

4. A discussion of the PR issues surrounding the Pope’s last-minute addition of a visit with abuse victims from Boston area during to his American tour.

5. A recap of the Mass Technology Leadership Council’s latest event on global business

6. What to do this weekend:

Follow former CSNY drummer Dallas Taylor on Twitter and get his new album;

Join MTV’s “Cradle of Rock” contestant Jesse Blaze Snider on TalkShoe (a Topaz client that brings voice interaction to social networks). Jesse is pretty decent and a very nice guy, but the Topazers still wanna rock

Therefore, join us on www.TalkShoe.com Tuesday, April 22 around 2 p.m. ET for the first “Really Big Topaz Shoe” - We’ll Twitter, Facebook, e-mail and actually talk to you with details.

Support former Topazer Ashley Girard as she runs the Boston Marathon.

Comment: email bmoc@topazpartners.com, call 781-404-2419


MP3 File

You can subscribe to PRobecast via Podcast Ready

or iTunes.

Or simply use the RSS link here: View RSS XML

* Opening Music: “Junk In A” by Pat Zelenka, available on the Podsafe Music Network and Outro: “Baby It’s You” by the Taylor Neely Band, available at http://www.dallastaylorband.com/

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Category: PRobecast | 2 Comments »

PRobecast 59: The Two-Word Pitch

April 11th, 2008 by Doug

Welcome to the PRobecast, Episode 59 of Topaz Partners’ weekly
PR-related podcast.

Doug Haslam, Adam Zand and Todd Van Hoosear discuss:

1. Mark Penn ousted as Clinton’s chief campaign strategist: PR conflict of interest involved?

2. American Airlines Pilots Union directs disgruntled passengers to http://www.tellyouraastory.com/

3. Events recap! CTIA Wireless, MIT Communications Forum (Adam crashes the MIT Media Lab), BusinessWire breakfast on investor relations

4. Shel Holtz responds to our topic on paid seminars vs. free content

5. Flickr adds video and the members are revolting! iJustine is not revolting, however

(Via TalkShoe, a Topaz client)

6. New standard to beat: the two-word pitch

7. What to do this weekend: judging the Bell Ringers, Lez Zeppelin, “Rotary Club” and Beta House party

Comment: email bmoc@topazpartners.com, call 781-404-2419


MP3 File

You can subscribe to PRobecast via Podcast Ready

or iTunes.

Or simply use the RSS link here: View RSS XML

* Opening Music: “Junk In A” by Pat Zelenka, available on the Podsafe Music Network and closing music is by Topazer Rob Capra

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Category: PRobecast | No Comments »