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Archive for June, 2008

Blogging blues

June 30th, 2008 by Amy Krigman

BtoB Online ran a story today by Carol Krol on Forrester’s just-released report that says B2B marketers aren’t as blogging as much as they used to. Have you noticed a similiar trend? Is it due to the likely reasons Forrester cited? Are you blogging less these days? Are your clients? The curious minds at Tech PR Gems want to know. We’re making a conscientious effort to blog MORE since we re-launched the site, but we do find that microblogging has taken some of the urgency out of it.

Well, at least we blogged about this… :-)

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Category: Blogging, News & Commentary | No Comments »

PRobecast #68: Gloucester, Bad PR Jobs and Pay Gaps

June 28th, 2008 by Todd Van Hoosear

Rob Capra is joined by Chia Hsuan-Wu, Wendie Larkin, Stephanie Shultis, Katelyn D’Eramo, Malinda Singh and Todd Van Hoosear.

Our topics this week:

1. GLOUCESTER HIGH: The not so perfect storm

2. COMMUNICATIONS VERSUS PR

3. EIGHT MOST CHALLENGING JOBS IN PR

4. PR GENDER PAY GAP

5. WHO’S MORE TRUSTWORTY, BLOGGERS OR TRADITIONAL MEDIA?

6. PR TOOL OF THE WEEK: TWINGLY

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PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” composed by our own Rob Capra.

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Category: PRobecast | No Comments »

Hancock: Superhero gets PR makeover

June 25th, 2008 by Todd Van Hoosear

PR rarely gets a front-seat role in movies, and when it does, the “pros” usually are portrayed as sleazebags (see our old post for a full list of “PR in movies, TV and fiction“). Will the new Hancock movie change this? Maybe, but just a little.

Jason Bateman plays a PR pro saved by Hancock who, in exchange, helps him fix his image. He’s doing more here than just putting lipstick on a pig–he not only fixes his image, he actually gets Hancock to change his wiley ways. A slightly more authentic portrayal, for sure. But it turns out, apparently, that Bateman’s character needs some fixing himself. I’ll try to catch this opening night and write a PR-focused review for folks. In the meantime, check out the trailer:

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Category: PR | 2 Comments »