Hello and welcome to episode #65 of PRobecast, Topaz Partners’ weekly podcast exploring the latest developments in the world of social media and public relations!

Todd Van Hoosear is joined by Tony Sapienza, Wendy Larkin, Glen Zimmerman and Ann Dalrymple.

1. SCOTTYGATE
CBS News’ Legal Analyst Andrew Cohen blasted the PR profession, but is the legal profession any better?

2. POPCORN AND CELLPHONES
Scary, but is it true? And what should Orville Redenbacher and CTIA do about it?

3. PRESS RELEASE GRADER
David Meerman Scott called our attention to HubSpot’s new Press Release Grader

4. Are technology companies losing their edge?

5. SWEAT THE SMALL STUFF
Lessons for PR folks from eWeek’s Joe Wilcox on why PR people shouldn't try to hide information.

6. Have you gotten in line for your iPhone yet? Do you like Apple? Do you like how Apple markets its products?

7. SUMMER READING SUGGESTIONS
Ours include:
* Tom Perkins (of Kleiner Perkins), Valley Boy
* K.D. Paine, “Measuring Public Relationships”
* Josh Bernoff, “Groundswell” – at least for the case studies
* Don Tapscott’s and Anthony D. Williams’ “Wikinomics”
* A couple of USA Today reporters got together to write “Zero Day Threat”, a real-life book about cybercrime that reads like a novel.
* I guess we have to add Scott McClellan’s book too…

8. WHAT TO DO NEXT WEEK
Enterprise 2.0 is next week, and with it is their Enterprise 2 DOT OPEN show. Also, LP&P is hosting this month’s Social Media Club Boston event on enterprise social media case studies.

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PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music was composed by our own Rob Capra.

Have a listen to some of our past PRobecasts…