I got a chance to pop into the Enterprise 2.0 Conference this morning, in time to catch Chris Brogan’s session on enterprise social media, as well as the morning keynotes. As I mentioned yesterday, you can see my raw notes and thoughts on my Twitter feed.

Two things stood out. First, there was a lot of talk about Millennials versus Baby Boomers, both about their differences, but also about how much knowledge we’re losing with the inevitable departure of our veterans. Enterprises have definitely caught on to this, and are definitely doing something about it–every single case study I saw was using wikis to capture (and collaborate on) as much unstructured data as possible.

Second, and this may be a “no duh” moment for most of you (it was for Pistachio when I commented about it to her this morning), there were very few references to the customer–at least the end-user kind. Yes, I know enterprise 2.0 is all about what we used to call employee communications, but one of the most interesting discussions that took place during Andrew McAfee’s keynote panel was about–in my words–avoiding groupthink.

I’m waiting for enterprise 2.0 to embrace including not just the voice of the employees, but the voice of the customers too. That’s how you avoid groupthink!

Incidentally, we’ll be running with the theme of social media and the enterprise at Thursday’s Social Media Club Boston event. There are only 25 seats left, so sign up now! Hope to see you there!

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