The panelist lineup for tonight’s Social Media Club Boston event focusing on the enterprise is excellent. It’s not too late to sign up! We’ll have:
Parna Sarkar, Senior Director, Corporate Communications, Invention Machine
With more than 15 years of integrated marketing communications experience, Parna Sarkar enjoys building high impact programs that deliver exceptional results. Sarkar’s expertise spans media relations, competitive strategy, branding, global product launches, executive visibility and thought leadership, IPO and mergers and acquisitions. As Sr. Director of Corporate Communications, Sarkar drives Invention Machine’s positioning and corporate communications strategy, including messaging, new media, public relations and analyst relations programs. Prior to joining Invention Machine, Sarkar was director of Public Relations & Marketing Communications at iRobot, where she spearheaded the company’s global branding and positioning strategy as well as public relations, public affairs and marketing communications programs.
Mike Volpe, VP Marketing, HubSpot
Mike Volpe is the VP Marketing at the internet marketing company HubSpot where he manages the company’s marketing programs and writes regularly for HubSpot’s Internet Marketing Blog. Prior to HubSpot, Mike held several marketing and business development positions at enterprise software and a consumer Internet startup companies including most recently as Director, Marketing Operations at SolidWorks Corp. He has also worked as a financial analyst at a technology industry investment bank. Mike is an MBA graduate of the MIT Sloan School of Management and received his B.A. in Economics and Government, summa cum laude, from Bowdoin College. He is a Director of the Alumni Fund at Bowdoin College and a Co-Founder and Director of the Boston Scholars Program, a Boston volunteer organization.
Michele Glorie, Senior Director, Corporate Communications, Kronos
Michele Glorie is Senior Director of Corporate Communications at Kronos Incorporated, a 3,400-employee provider of workforce management software and services. She is responsible for setting Kronos’ global communications strategy, and oversees the company’s public relations, influencer relations, and employee communications programs. She also managed Kronos’ investor relations program until the company went private in 2007 after having traded on Nasdaq since 1992. Prior to joining Kronos nearly 10 years ago, Michele spent several years working at Boston-based high-tech PR agencies Brodeur and FitzGerald.
John Cass, Online Community Manager, Forrester Research
In John’s new role at Forrester Research he will be working to develop further the company’s existing social media strategies for community building, dialogue and customer feedback. John started blogging in 2003 to find out how blogs help businesses reach high rankings in search engines, but discovered blogs do so much more in terms of creating dialogue between companies and their customers. His 2007 book, “Strategies and Tools for Corporate Blogging,” was published by Butterworth-Heinemann an imprint of Elsevier, Inc. He served as president of the Boston Chapter of the American Marketing Association in 2005-2006, and currently serves as a Founding Fellow and Advisory board member for the Society of New Communications Research.
Technorati Tags: enterprise 2.0, Forrester Resarch, SMCBoston, socialmedia, socialmediaclub, Twitter