PR rarely gets a front-seat role in movies, and when it does, the “pros” usually are portrayed as sleazebags (see our old post for a full list of “PR in movies, TV and fiction“). Will the new Hancock movie change this? Maybe, but just a little.

Jason Bateman plays a PR pro saved by Hancock who, in exchange, helps him fix his image. He’s doing more here than just putting lipstick on a pig–he not only fixes his image, he actually gets Hancock to change his wiley ways. A slightly more authentic portrayal, for sure. But it turns out, apparently, that Bateman’s character needs some fixing himself. I’ll try to catch this opening night and write a PR-focused review for folks. In the meantime, check out the trailer:

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