Hancock: Superhero gets PR makeover
June 25th, 2008 by Todd Van Hoosear
PR rarely gets a front-seat role in movies, and when it does, the “pros” usually are portrayed as sleazebags (see our old post for a full list of “PR in movies, TV and fiction“). Will the new Hancock movie change this? Maybe, but just a little.
Jason Bateman plays a PR pro saved by Hancock who, in exchange, helps him fix his image. He’s doing more here than just putting lipstick on a pig–he not only fixes his image, he actually gets Hancock to change his wiley ways. A slightly more authentic portrayal, for sure. But it turns out, apparently, that Bateman’s character needs some fixing himself. I’ll try to catch this opening night and write a PR-focused review for folks. In the meantime, check out the trailer:
This entry was posted on Wednesday, June 25th, 2008 at 11:43 am and is filed under PR. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
June 25th, 2008 at 12:38 pm
Can we have a movie outing?
June 28th, 2008 at 6:13 pm
Allied Advertising “shafted” a friend and me by overbooking (over-inviting?) for the premier to “Hancock” last Wednesday, June 18. The theater was very nice about the situation, but it seems Allied was too cheap to buy more than one screen at the Boston Common Theater. All they care about is a packed house.
There was no mention of “first come first serve” on my pass – just legalese about not recording the movie.
So Allied Advertising in Boston at 545 Boylston – Do you read Tech PR Gems? Do you really understand PR or just shamefully promote movies that mention the bad parts of PR? Got any movie passes for my friend and me to smooth our social media/Word of Mouth nerves?
Again, Allied Advertising – I’m thinking that guaranteeing a sell out to your client for a movie might not serve their interests very well if you turn away over 70 people without even an apology or a staff member at the downstairs entrance. What do you say? Maybe I have misrepresented what happened. Thanks in advance for your attention (maybe) to this comment …
Cheers, Adam
781-643-6960, aazrock at yahoo dot com