How do you like them Apples?
June 9th, 2008 by Susan
July 11. A day in the blogosphere and Twitter stream that will live in infamy. Otherwise known as the day the new iPhone is due to hit the streets. The past few weeks there’s been speculation all over the place. Today at 1 pm EST Apple made their announcement.
I’ve never seen so much overload of information in a short period of time. Post-announcement I realize Apple is damn smart. They’ve pulled off a major announcement with no press release and have everyone talking. Here are a few things they did that’s smart:
1. Well, they are Apple and pretty much have re-invented themselves over and over. Today they have a geeky-savvy (if that’s a word), loyal following. I have to say I own two iPods and am thinking of going Mac with my next computer.
2. Apple uses and creates buzz to their advantage. Having Steve Jobs make a major announcement at a pre-determined time gets everyone talking in advance and will continue to have everyone talking.
3. Instant karma. Apple’s site and all related sites were updated at the same time. The blogs went nuts. People went in search of news. I did.
What else would you add to the list? Why is Apple smart? Is this the biggest PR story the first half of the year? Nah…just one of many.
This entry was posted on Monday, June 9th, 2008 at 4:01 pm and is filed under News & Commentary, Tech. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
June 9th, 2008 at 4:04 pm
Apple continues to flout the rules, and people don’t care. They eat it up. I’m jealous and bitter. Lookup zeitgeist in the dictionary. It says “Apple.” Wow…
June 10th, 2008 at 3:44 pm
I think they’ve finally figured out how to get information leaked at the right time, and to the right people, to create buzz around their products unlike any other company that I’ve seen. The only complaint that I’d have about all of this was that there was nothing surprising about the announcement, because every single feature was reported about in advance, even down to the fact that the covers were made of black plastic. If they continue do this, why bother to have Steve Jobs announce anything anymore? Just have him walk out on stage and go, “Yep, everything the blogs said was right. Here’s the press release.”
June 10th, 2008 at 3:50 pm
Keith,
That’s a very interesting option for Steve Jobs. After all the speculation that *is* really all he has to do.
Not to mention the iPhone has a great “cool” and “wow” factor in general.
~Susan
P.S. Apple, I’m still waiting for mine : )