PRobecast #65: Scottygate, Popcorn and Summer Reading
June 6th, 2008 by Todd Van Hoosear
Hello and welcome to episode #65 of PRobecast, Topaz Partners’ weekly podcast exploring the latest developments in the world of social media and public relations!
Todd Van Hoosear is joined by Tony Sapienza, Wendy Larkin, Glen Zimmerman and Ann Dalrymple.
1. SCOTTYGATE
CBS News’ Legal Analyst Andrew Cohen blasted the PR profession, but is the legal profession any better?
2. POPCORN AND CELLPHONES
Scary, but is it true? And what should Orville Redenbacher and CTIA do about it?
3. PRESS RELEASE GRADER
David Meerman Scott called our attention to HubSpot’s new Press Release Grader
4. Are technology companies losing their edge?
5. SWEAT THE SMALL STUFF
Lessons for PR folks from eWeek’s Joe Wilcox on why PR people shouldn't try to hide information.
6. Have you gotten in line for your iPhone yet? Do you like Apple? Do you like how Apple markets its products?
7. SUMMER READING SUGGESTIONS
Ours include:
* Tom Perkins (of Kleiner Perkins), Valley Boy
* K.D. Paine, “Measuring Public Relationships”
* Josh Bernoff, “Groundswell” – at least for the case studies
* Don Tapscott’s and Anthony D. Williams’ “Wikinomics”
* A couple of USA Today reporters got together to write “Zero Day Threat”, a real-life book about cybercrime that reads like a novel.
* I guess we have to add Scott McClellan’s book too…
8. WHAT TO DO NEXT WEEK
Enterprise 2.0 is next week, and with it is their Enterprise 2 DOT OPEN show. Also, LP&P is hosting this month’s Social Media Club Boston event on enterprise social media case studies.
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Or simply use the RSS link here: 
You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our blog!
PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music was composed by our own Rob Capra.
Have a listen to some of our past PRobecasts…
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June 6th, 2008 at 6:24 pm
Great job folks. Sorry I wasn’t there to join you today. I’d like to second Todd’s shout-out to Adam Zand and Doug Haslam. They both contributed tons to PRobecast, from the original germ of an idea, to creative show topics, to twisted humor and down-and-dirty audio editing. I am hopeful that they will be joining us as special guests on PRobecast in the future, to report on what it’s like “out there” in the big wide world.
June 8th, 2008 at 3:30 pm
Scary but is it true? Try it for yourself if you doubt it. That’s my plan.
June 9th, 2008 at 9:45 am
Already have two additions to the reading list, thanks to Chris Brogan and Brian Solis:
* The Pirate’s Dilemma by Matt Mason
* PR 2.0: The Essential Guide to Social Media by Brian Solis
June 16th, 2008 at 9:44 am
Hi all,
Thanks for the shout-outs for Doug Haslam and my history going back to episode #1. It’s a bit scary to listen to those early shows, but I hope we left a PRobecast legacy of banter, best practices and beer on a Friday afternoon. And remember, “bad taste is timeless” - thank goodness!
On Todd’s second shout-out on my phone usage and aversion to popcorn (a funny Syracuse U story I can share), you all should be a bit relieved that the popcorn videos are easily busted myths …
http://pogue.blogs.nytimes.com/2008/06/13/popping-a-corny-myth/
Hey Topazers, it was mostly big fun working with you since 2002 - So long and thanks for all the fish.
Cheers, Adam