PRobecast #67: The A.P., Ownership and Measurement
June 20th, 2008 by Todd Van Hoosear
Hello and welcome to episode #67 of PRobecast, Topaz Partners’ weekly podcast exploring the latest developments in the world of social media and public relations! Todd Van Hoosear is joined by Amy Krigman, Stephanie Shultis, Wendie Larkin, Chia-Hsuan Wu and Rob Capra. Our topics this week:
1. THE A.P. CRACKS DOWN ON BLOGGERS
The A.P. “has seen the enemy, and it is blogs”. It issued takedown orders to the Drudge Retort for including quotes of AP content. Is YOUR blog next?
2. WHO OWNS SOCIAL MEDIA?
Jeremiah Owyang is putting together a series of social media FAQs, and yesterday he asked “who owns social media?” It’s a VERY good question.
3. MEASUREMENT
Poor K.D. It seems that ‘ad equivalency” just won’t die. Why?
4. THE CAMPAIGNS EMBRACE SOCIAL NETWORKING
On Tuesday, Obama hit the 1 million supporter mark on Facebook. McCain is putting videogames and videos up on his site. People are competing to get seats on campaign buses. What’s next for the campaigns?
5. For more on the A.P. story, Twitter and Twebinars, check out this week’s Media Bullseye Radio with yours truly as a guest.
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PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music was composed by our own Rob Capra.
Have a listen to some of our past PRobecasts…
This entry was posted on Friday, June 20th, 2008 at 4:59 pm and is filed under PRobecast. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
June 20th, 2008 at 9:12 pm
On the AP discussion, I think one of the main difficulties for the AP is that they don’t have a “main site” (or if they do, it’s not that popular) where they can demand that people link back to, because all of their clients are news organizations that are putting the AP content on their own sites. Of course, they could try and get these blogging sites to sign up for AP content, but I think that’s already out of the bag when you consider what blogging has done in terms of content. Tough call on both sides.