I have had all these great ideas swirling around in my head for this blog but it seem as though they have already been covered. Instead, I’ll refrain and post an observation about Twitter, reporters, PR people and the number one rule that I see getting violated.

Ever since I started using Twitter a few months ago I’ve found it to be extremely valuable on a personal and professional level. I do follow many reporters to see what types of things they are covering and basically what is bugging them about PR people. Some of my favorites include @phonescooper, @bmorrissey and @mitchwagner. They have all complained about some of the things that bother them about us. Yesterday took the cake, @mitchwagner actually got a direct message that was a pitch. When I saw the post, I actually wanted to scream but then thought my cube-mates wouldn’t appreciate it. First of all it’s insanely intrusive and secondly, it’s bad form.

To all PR people out there: PLEASE, stop pitching reporters on Twitter (unless you know for sure that they want to be pitched)! PLEASE, stop pitching on Facebook and other social networking sites (again, unless you know for sure that they want to be pitched). PLEASE, stop giving us all a bad rap.

Use regular email, and if you can’t keep your pitches short and to the point, then maybe your pitch isn’t all that it’s cracked up to be.

Please note: This is just my opinion, not the opinion of others at Topaz or of my employer Topaz Partners. It might offend and for that, I apologize.

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