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Archive for July 20th, 2008

PRobecast B2B Special #1: John Cass

July 20th, 2008 by Todd Van Hoosear

There are lots of good examples of B2C social media successes out there (you have to dig, but they're out there).

But try looking for B2B examples. They're few and far between.

We're trying to put an end to that. We're therefore launching a PRobecast series that will highlight the B2B social media examples and (hopefully) successes.

Our first guest of the series is John Cass, SNCR founding fellow and online community manager at Forrester Research. I had a chance to meet up with John at Podcamp Boston 3 this weekend.

John shared some excellent B2C examples at the June Social Media Club Boston event, but these weren't really focused on B2B.

So today, John and I talked about a few B2B social media examples, including:

* Scuderi Group
* Emerson Process Management
* Indium Corporation

Oh yeah. And this one:

Do you have examples of B2B social media success you'd like to share? Drop us a line! We'll have you on the next installment!

You can subscribe to PRobecast via Podcast Ready

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Or simply use the RSS link here: View RSS XML

You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our blog!

PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” composed by our own Rob Capra.

Have a listen to some of our past PRobecasts…

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Category: PRobecast | 4 Comments »

Social networking is about people, not tech

July 20th, 2008 by Todd Van Hoosear

As I sit at Podcamp Boston 3 absorbing day one’s learnings, I am constantly reminded of how important the face-to-face aspect of social networking is.

Think about it. Deep down inside, you just don’t feel like you really know someone until you’ve met them in the flesh, no matter how much they may blog about their life. It was this reminder that I shared with the Boston Herald’s small business columnist Jennifer Heldt Powell, who wrote a story for today’s paper on the importance of online networking.

I’ve been more social in the four years I’ve been actively engaged in the social media community that I ever was before, even in college. Getting engaged online is just a catalyst for quicker and better interpersonal and business relationships.

Do you have some social networking advice? Share it on the Herald site–they take comments!

For the record, in reference to my shirt, I actually rarely deny friend requests on Facebook. If I don’t really know you, I’ll only give you access to my limited profile. All you’ll get is my email address and a few other harmless bits of relatively useless information. :-)

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Category: PR | 4 Comments »