PRobecast B2B Special #1: John Cass
July 20th, 2008 by Todd Van Hoosear
There are lots of good examples of B2C social media successes out there (you have to dig, but they're out there).
But try looking for B2B examples. They're few and far between.
We're trying to put an end to that. We're therefore launching a PRobecast series that will highlight the B2B social media examples and (hopefully) successes.
Our first guest of the series is John Cass, SNCR founding fellow and online community manager at Forrester Research. I had a chance to meet up with John at Podcamp Boston 3 this weekend.
John shared some excellent B2C examples at the June Social Media Club Boston event, but these weren't really focused on B2B.
So today, John and I talked about a few B2B social media examples, including:
* Scuderi Group
* Emerson Process Management
* Indium Corporation
Oh yeah. And this one:
Do you have examples of B2B social media success you'd like to share? Drop us a line! We'll have you on the next installment!
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You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our blog!
PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” composed by our own Rob Capra.
Have a listen to some of our past PRobecasts…
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