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Mashing Up in PR, Social Media, Marketing and Tech

July 3rd, 2008 by Tony

Todd wrote about our Topaz open house a few days ago, and I wanted to add just a few thoughts. When we began planning this soiree a few weeks back, we decided to call it a mashup — picking up on the term Wikipedia describes as the combination of web applications into a single integrated tool. We saw our event as a human embodiment of this — and based on the guests who joined us and the conversations that took place, I’d say we accomplished this.

There was John Riley, from our client Apparent Networks, and John Colbourne, of Ipswich River Media, reliving days as PR rookies at tech PR pioneer Miller Communications back in the 80s. There was Design News editor John Dodge chewing the fat (and some tasty stuffed mushrooms) with folks from two other clients, Fairchild Semiconductor and Analog Devices.

There was Ed Powers of MITRE reconnecting with old friend and social media guru Mike Spataro of Visible Technologies. And representatives from clients like Wilde Agency, Prospectiv, SKY Computers, Electronic Living Expositions and Mass Tech Leadership Council chatting with others from the world of the media, marketing and technology — from organizations ranging from EMC to Massport.

When Todd and I shoved the last guest (one of those marketing mavens, Bill Siegel) out the door at 10pm, we stopped and reflected — and agreed that there’d be other mashing up in the future. Stay tuned!

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