PRobecast B2B Special #1: John Cass
July 20th, 2008 by Todd Van Hoosear
There are lots of good examples of B2C social media successes out there (you have to dig, but they're out there).
But try looking for B2B examples. They're few and far between.
We're trying to put an end to that. We're therefore launching a PRobecast series that will highlight the B2B social media examples and (hopefully) successes.
Our first guest of the series is John Cass, SNCR founding fellow and online community manager at Forrester Research. I had a chance to meet up with John at Podcamp Boston 3 this weekend.
John shared some excellent B2C examples at the June Social Media Club Boston event, but these weren't really focused on B2B.
So today, John and I talked about a few B2B social media examples, including:
* Scuderi Group
* Emerson Process Management
* Indium Corporation
Oh yeah. And this one:
Do you have examples of B2B social media success you'd like to share? Drop us a line! We'll have you on the next installment!
You can subscribe to PRobecast via Podcast Ready — 
or iTunes.
Or simply use the RSS link here: 
You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our blog!
PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” composed by our own Rob Capra.
Have a listen to some of our past PRobecasts…
This entry was posted on Sunday, July 20th, 2008 at 5:04 pm and is filed under PRobecast. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
July 21st, 2008 at 7:22 am
It is great to be mentioned here – thanks for the inclusion.
The link to the INDIUM backstory is from a couple of years ago. I am happy to say that we have made great progress since that time. To check it out, please visit:
- http://www.indium.com/blogs 9 blogs, a dozen bloggers
- http://www.indium.com/videos/ads interesting B2B online video ads
THANKS!
Rick Short
July 21st, 2008 at 7:46 am
Thanks for the update, Rick! This is exactly what we were hoping to get out of launching this series!
July 22nd, 2008 at 7:42 am
What about this for an example of a B2B use of social netowrking http://johnwelsh.wordpress.com/2008/06/29/can-social-networking-make-money/?
July 22nd, 2008 at 12:09 pm
Doug Haslam had a comment on the audio quality of the last couple recordings. Hopefully it has been fixed–not for those, but for future recordings. It wasn’t the built-in mic Doug, it was the rig, but I upgraded a bunch of s/w on my PC and didn’t have time to get all the settings right. I ended up with levels that were just too high, hince some of the distortion, especially with my booming voice. Sorry about that. Future recordings will be better!