Welcome to episode #72 of PRobecast, Topaz Partners’ weekly podcast exploring the latest developments in the world of social media and public relations! Rob Capra is joined by Todd Van Hoosear, Wendie Larkin and Ann Dalrymple to chat about:

1. Obama needed to score big at the DNC. Biden flopped. How did Obama do?

2. Giving up: it's not just for wimps anymore. Why companies like Circuit City and AMC should just give up control, unlike Babs.

3. Disclosure: Did it help or hurt the Social Media Group and Livingston Communications? We all agree that disclosing the break-up was the right thing to do, but could they have avoided all the publicity, positive and negative, if they'd waited until they were done with the due diligence before announcing the merger?

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PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” composed by our own Rob Capra.

Have a listen to some of our past PRobecasts…

Congratulations to the whole team here at Topaz are in order. Our firm was voted #1 mid-sized tech PR agency in a national survey of over 800 IT and business media journalists conducted by PRSourceCode. THAT feels good!

In these dog days of August, Tim Allik and Rob Capra take a shot at being PR contrarians in this special edition of PRobecast, with the latest, greatest Top Ten (Socal Media) PR Myths:

1. Social media is new
2. The phone is worthless
3. Email is useless
4. Print outlets are dead and insignificant
5. The press release doesn’t matter
6. Live tweeting at conferences is worthwhile
7. Social media increases PR productivity
8. The ability to multi-task is key to any PR project
9. CEOs typically give great media interviews
10. Reporters hate PR flaks more than ever

Don’t agree? Write a comment and let us know why!

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