In these dog days of August, Tim Allik and Rob Capra take a shot at being PR contrarians in this special edition of PRobecast, with the latest, greatest Top Ten (Socal Media) PR Myths:

1. Social media is new
2. The phone is worthless
3. Email is useless
4. Print outlets are dead and insignificant
5. The press release doesn’t matter
6. Live tweeting at conferences is worthwhile
7. Social media increases PR productivity
8. The ability to multi-task is key to any PR project
9. CEOs typically give great media interviews
10. Reporters hate PR flaks more than ever

Don’t agree? Write a comment and let us know why!

Technorati Tags: PR, PRobecast, public relations, Rob Capra, Social Media, Tim Allik, Topaz Partners, Twitter