PRobecast Podcast # 71 – Top Ten PR Myths
August 8th, 2008 by Tim Allik
In these dog days of August, Tim Allik and Rob Capra take a shot at being PR contrarians in this special edition of PRobecast, with the latest, greatest Top Ten (Socal Media) PR Myths:
1. Social media is new
2. The phone is worthless
3. Email is useless
4. Print outlets are dead and insignificant
5. The press release doesn’t matter
6. Live tweeting at conferences is worthwhile
7. Social media increases PR productivity
8. The ability to multi-task is key to any PR project
9. CEOs typically give great media interviews
10. Reporters hate PR flaks more than ever
Don’t agree? Write a comment and let us know why!
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August 11th, 2008 at 11:49 am
You’re still on this “get off my lawn” rant about live-tweeting conferences? As I have said before, I do agree there is a line where you;re not being useful or engaged, but the line is not at “don;t tweet.” For many events, depending on the audience, that audience is looking at collective live tweets to get the gist. Also, a smart audience knows they are getting Cliff’s Notes version. The real secret though? The main value is in the timeliness, not the depth of Tweets.
Love most of the other stuff– especially the first 3 points, as social media cheerleaders in general tend to get ahead of themselves as to adoption– or abandonment– of different communication tools.
August 11th, 2008 at 5:43 pm
Doug – good to hear from you. We should have you on the show one of these days! My point about live tweeting at conferences is that I can’t recall ever reading a tweet generated under such circumstances that was remotely worthwhile.
If you have an example that you can share, please do! Gracias.
August 18th, 2008 at 9:55 am
Maybe Utterz is the compromise for both of you.
I was at Affiliate Summit Boston http://tinyurl.com/6s6mg8 and a panel on “Human Rights and the Presidency” at JFK Library http://tinyurl.com/59a9g5. I simply hit ‘U’ on my BlackBerry speed dial, recorded, photo-ed, posted and still paid attention to amazing presentations.
August 18th, 2008 at 2:33 pm
Did you get my earlier comment about taking Utterz to events. Seem like a good compromise for you two pillars of our SM/networking community.
August 18th, 2008 at 2:41 pm
Adam, I agree with you that Utterz is a better format for live blogging, especially when you can incorporate audio and video. I have seen Utterz live posts of events that have been valuable. To date, I haven’t seen any Twitter posts of live events that have had much if any merit.
August 18th, 2008 at 2:51 pm
Tend to agree, but I’ve seen good Tweets about who might be on stage (Sam Whitmore did this) and links to other media (Qik for example).
I loved using Utterz at recent Affiliate Summit Boston for a panel on copywriting and lots of interviews (and drinks) w. sponsors. Even better, I was able to just hit ‘U’ on my BlackBerry speed dial at recent “Human Rights and the Presidency” panel at JFK Library and actually listen to remarks and participate.
August 18th, 2008 at 3:31 pm
Could I have my comments removed? Was that the grumpy episode or what
Still, I agree, e-mail is the killer app for social media and PR.
Cheers and beers, Good for you, Adam