New York Times’ Stuart Elliot article yesterday discussed Microsoft’s 300 million dollar campaign to re-image and reposition itself after being “stereotyped” by Apple ads.

Apple ads have long been using “I’m a PC” to compare Microsoft products to Apple. Microsoft’s new ad uses an engineer who states “Hello, I’m a PC and I’ve been made into a stereotype.” This counterattack ad is not only thing Microsoft is doing in this new campaign. Celebrities such as Jerry Seinfeld, Microsoft’s own Bill Gates, Eva Longoria, Deepak Chopra and Pharrell Williams are all making cameos.

These cameos are creating buzz for the new campaign. Jerry Seinfeld and Bill Gates “teasers” commercials have been creating discussions since the airing in early September. Sarah Wurrey discusses the Mac vs. PC ad war on Media Bullseye at the beginning of the week, asking what Jerry and Bill’s ads actually mean.

Jerry’s exit announced today was captured on various tech media, entertainment pubs and mainstream outlets. For an exit off a commercial gig, Seinfeld receive a lot of press.

The campaign for Microsoft is going far beyond advertisements. Will this hurt or help Microsoft in the end? Is the 300 million dollar campaign going to change the image of “I’m a PC” and Microsoft as a whole? What’s Apple’s next step?

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