Comments on: Bye Jerry! Hello Buzz http://techprgems.com/2008/09/bye-jerry-hello-buzz/ Conversations about PR, social media, technology and marketing -- with a special focus on the social media community in Greater Boston Wed, 03 Mar 2010 00:44:30 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Adam Zand ex-Topazer http://techprgems.com/2008/09/bye-jerry-hello-buzz/comment-page-1/#comment-1107 Adam Zand ex-Topazer Fri, 19 Sep 2008 18:05:03 +0000 http://techprgems.com/?p=1026#comment-1107 Tend to agree - Tons of people are talking about the ads so they are a success. Great products are really the gauge after the buzz dies down - after all Apple has always had interesting ads (See "1984" from Chiat) but no real guaranteed winners until the iPod/iPhone. I think CEO Steve Ballmer got sick of Apple ad digs (and growing market share and stock price) and determined throwing money at Crispin Porter + Bogusky ad agency was the best way to cut through clutter and get ink. Sorry CP+B and Mr. SB, but better products and business Web initiatives are what will give Microsoft the edge if that's what it deserves. (Oh yeah, it helps that MSFT has access to lots of business desktops and tons of $ in the bank too). Cheers, Adam @NoOneYouKnow on Twitter Tend to agree – Tons of people are talking about the ads so they are a success. Great products are really the gauge after the buzz dies down – after all Apple has always had interesting ads (See “1984″ from Chiat) but no real guaranteed winners until the iPod/iPhone.

I think CEO Steve Ballmer got sick of Apple ad digs (and growing market share and stock price) and determined throwing money at Crispin Porter + Bogusky ad agency was the best way to cut through clutter and get ink. Sorry CP+B and Mr. SB, but better products and business Web initiatives are what will give Microsoft the edge if that’s what it deserves. (Oh yeah, it helps that MSFT has access to lots of business desktops and tons of $ in the bank too).

Cheers, Adam
@NoOneYouKnow on Twitter

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