SEO Presentation Re-cap
September 16th, 2008 by Joanna DiTrapano
After battling some intense traffic this morning I finally made it to the Westin Hotel in Waltham- just in time to hear Derek Edmond‘s lecture on SEO (although, too late to grab breakfast).
The presentation was very informative and he has an extensive knowledge of linking SEO to press releases. I was astounded to learn that in July 2008 there were over 1.5 billion search queries for news and media related results in Google. This got me thinking about how we can optimize visibility for our releases here at Topaz. Of course, Derek seemed to read my mind as he went on to address this issue. What I found really interesting was that it is not the quantity of keywords, but the quality. It’s better to have a few keywords that are extremely relevant than to have many keywords that don’t target your audience as well. It is also really important to have links in your press release. Derek explained that links help search engines understand what a site is about and why it is or isn’t important. Make sure your links are from a trusted source since this is an important part of the evaluation process for visibility on search engines.
There were many other tips that would simply take too long to write out, but I thought I would share that little bit of my informative morning. To end, let me say that simply putting your release out doesn’t guarantee coverage, you must outreach and communicate your message in order for people to take an interest in it. In fact, I’m about to go do so now!
This entry was posted on Tuesday, September 16th, 2008 at 4:15 pm and is filed under Events, Messaging & Positioning, Tips & Tricks. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
September 17th, 2008 at 7:34 am
Thank you very much for the compliments and I am glad you found the presentation valuable.
A quick clarification since I know the presentation moved very briskly.
I used the quality/quantity analogy more towards your linking strategy than keywords – but it could be applied here as well. It is important to research and drill down in selecting a keyword strategy – per page (pr, post etc) – that will provide the maximum benefit. This may not always be a broad term or phrase and it certainly depends on your objectives for creating a piece of content from the start.
Feel free to drop me a message anytime! Derek