Comments on: Reflections on PR from the New Marketing Summit http://techprgems.com/2008/10/reflections-on-pr-from-the-new-marketing-summit/ Conversations about PR, social media, technology and marketing -- with a special focus on the social media community in Greater Boston Wed, 23 May 2012 09:49:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tony http://techprgems.com/2008/10/reflections-on-pr-from-the-new-marketing-summit/comment-page-1/#comment-1121 Tony Fri, 17 Oct 2008 21:15:11 +0000 http://techprgems.com/?p=1074#comment-1121 Britton, Couldn't agree more on your point about measuring and tracking the influence and impact of social media. We touched on this briefly on the panel -- merely scratched the surface. Suffice is to say, clip counts aren't the way. Web traffic is a better indicator, but companies are still looking for real evidence of the impact social media relations is having on their business priorities. As we get closer to this, we will see even greater attention focused on the role of PR in this area. Britton,
Couldn’t agree more on your point about measuring and tracking the influence and impact of social media. We touched on this briefly on the panel — merely scratched the surface. Suffice is to say, clip counts aren’t the way. Web traffic is a better indicator, but companies are still looking for real evidence of the impact social media relations is having on their business priorities. As we get closer to this, we will see even greater attention focused on the role of PR in this area.

]]> By: Christine Perkett http://techprgems.com/2008/10/reflections-on-pr-from-the-new-marketing-summit/comment-page-1/#comment-1120 Christine Perkett Thu, 16 Oct 2008 14:35:55 +0000 http://techprgems.com/?p=1074#comment-1120 Tony, It was a pleasure meeting you - finally - in person! I appreciate your viewpoints and the opportunity to chat about PR 2.0, new marketing and the challenges we all face. You had some very intersting client examples - thanks for sharing. Tony,

It was a pleasure meeting you – finally – in person! I appreciate your viewpoints and the opportunity to chat about PR 2.0, new marketing and the challenges we all face. You had some very intersting client examples – thanks for sharing.

]]> By: Britton Manasco http://techprgems.com/2008/10/reflections-on-pr-from-the-new-marketing-summit/comment-page-1/#comment-1119 Britton Manasco Thu, 16 Oct 2008 04:15:54 +0000 http://techprgems.com/?p=1074#comment-1119 Seems to me that what we need in the PR world are new models for measuring and tracking influence -- and impact. That will produce credibility and demonstrate that social media is indeed a boon to the PR world. Clip counts are so out! The question is: who really influences the prospective buyer and how? That's the question for us to unpack now. As we do, we may see this profession experience an impressive resurgence. Britton Manasco <a href="http://www.brittonmanasco.com" rel="nofollow">Illuminating the Future</a> Seems to me that what we need in the PR world are new models for measuring and tracking influence — and impact. That will produce credibility and demonstrate that social media is indeed a boon to the PR world. Clip counts are so out! The question is: who really influences the prospective buyer and how? That’s the question for us to unpack now. As we do, we may see this profession experience an impressive resurgence.

Britton Manasco
Illuminating the Future

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