http://techprgems.com/2008/10/remember-2001/ Conversations about PR, social media, technology and marketing -- with a special focus on the social media community in Greater Boston Tue, 07 Feb 2012 22:52:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://techprgems.com/2008/10/remember-2001/comment-page-1/#comment-1127 brian muys Mon, 27 Oct 2008 18:12:30 +0000 http://techprgems.com/?p=1103#comment-1127 I endured the fallout of the Y2K tech bubble while on the client-side, and fully agree that ongoing visibility is more essential than ever in a soft economy, even at a reduced marketing spend. We continue to counsel our clients in that vein, and have seen social media programs gain increasing favor alongside traditional communications tactics since they can so readily -- read measurably -- be tied to SEO and lead-generation to gauge true ROI. I endured the fallout of the Y2K tech bubble while on the client-side, and fully agree that ongoing visibility is more essential than ever in a soft economy, even at a reduced marketing spend. We continue to counsel our clients in that vein, and have seen social media programs gain increasing favor alongside traditional communications tactics since they can so readily — read measurably — be tied to SEO and lead-generation to gauge true ROI.

]]> http://techprgems.com/2008/10/remember-2001/comment-page-1/#comment-1126 Paul Hughes Mon, 27 Oct 2008 15:28:27 +0000 http://techprgems.com/?p=1103#comment-1126 That's a great example of what to do in tough times. Keep communicating, just do it smarter! In tough times, that's when PR shines as a cost-effective alternative to reach the target audience. That’s a great example of what to do in tough times. Keep communicating, just do it smarter! In tough times, that’s when PR shines as a cost-effective alternative to reach the target audience.

]]> http://techprgems.com/2008/10/remember-2001/comment-page-1/#comment-1125 Darren Shuster Sun, 26 Oct 2008 17:08:11 +0000 http://techprgems.com/?p=1103#comment-1125 Just when I thought my brand of PR -- creative mass consumer campaigns -- was going to witness a decrease in demand, our agency has noticed an increase in demand for these types of programs. Corporate clients want to stand out in the most cost-effective way possible. Just when I thought my brand of PR — creative mass consumer campaigns — was going to witness a decrease in demand, our agency has noticed an increase in demand for these types of programs. Corporate clients want to stand out in the most cost-effective way possible.

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