Comments on: Too much technology, not enough relations? http://techprgems.com/2008/10/too-much-technology-not-enough-relations/ Conversations about PR, social media, technology and marketing -- with a special focus on the social media community in Greater Boston Tue, 07 Feb 2012 22:52:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Doug Haslam http://techprgems.com/2008/10/too-much-technology-not-enough-relations/comment-page-1/#comment-1110 Doug Haslam Fri, 03 Oct 2008 19:23:54 +0000 http://techprgems.com/?p=1040#comment-1110 Best example for me-- is actually when I was working with you, and took a client on a 2-day NYC tour. We had 8 meetings, resulting in 7 great pieces of coverage and one impromptu speaking gig. Face-toface definitely sealed the odds on this. Are we spending too much time IM'ing, emailing, Tweeting, phone? Maybe, maybe not, but we must remember these are all tools as a means to an end. Face-to-face can't always happen, but we must use it when we can. Best example for me– is actually when I was working with you, and took a client on a 2-day NYC tour. We had 8 meetings, resulting in 7 great pieces of coverage and one impromptu speaking gig. Face-toface definitely sealed the odds on this.

Are we spending too much time IM’ing, emailing, Tweeting, phone? Maybe, maybe not, but we must remember these are all tools as a means to an end. Face-to-face can’t always happen, but we must use it when we can.

]]> By: Marie Williams http://techprgems.com/2008/10/too-much-technology-not-enough-relations/comment-page-1/#comment-1109 Marie Williams Thu, 02 Oct 2008 19:21:58 +0000 http://techprgems.com/?p=1040#comment-1109 I completely agree, Paul. The best relationships my clients have formed with media is when they're able to have a face-to-face, tactile encounter with a journalist or blogger. Media tours are still a great way to do this. E-mail is definitely a valuable tool, but it's true that we are starting to rely too much on e-mail and other tech tools to build relationships. Great post, I enjoyed reading! I completely agree, Paul. The best relationships my clients have formed with media is when they’re able to have a face-to-face, tactile encounter with a journalist or blogger. Media tours are still a great way to do this.

E-mail is definitely a valuable tool, but it’s true that we are starting to rely too much on e-mail and other tech tools to build relationships.

Great post, I enjoyed reading!

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