As I mentioned in my earlier post, Barack Obama’s historic presidential campaign was successful due to a skillful and disciplined messaging campaign, one with no leaks, public infighting or drama.

Here, in contrast, is a five minute news interview with Fox News reporter Carl Cameron that is based entirely on leaks from unnamed sources from the McCain campaign. And it’s brutal stuff – claims that Palin didn’t know that Africa was a continent, for example, and that she relished buying high-end clothing on the campaign’s dime.

Members of the McCain camp apparently sat down with Carl for hours sharing their bitter gripes about Palin. This isn’t the last time we’ll be hearing about what really went down.

I post this because it’s evidence of what can happen if you don’t have an effective, unified communications strategy.

Here’s The New York Times story about the rift.

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Technorati Tags: Politics, PR, public relations, Sarah Palin

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