Saw this recent Small Business Computing article by Lauren Simonds – Intuit Pinches Payroll Pricing and Helps Retailers Cash In – that demonstrates Intuit’s strength as a company and the forward looking strategy of the company’s business development and marketing teams. For new customers, they’ve slashed prices for their online payroll service from $29.95 a month to $9.95 a month.

If you’re already dominating the market, what better time than a recession to help your existing customers and attract new ones with an unbeatable offer?

Please comment/share if you learn of other bold promotions like this at a time when most companies are hunkering down for the recovery that could be a long way off. These are valuable case studies that go against the grain and can be helpful to companies currently putting together their 2009 business development, marketing and PR plans.

Share on Facebook

Technorati Tags: Intuit, recession, small business, Small Business Computing.com