I’m pleased to be an advisory member of the Massachusetts Technology Leadership Council’s Social Media Cluster. Mass TLC is planning some informative and interesting events over the next few months.

I invite you to join us at the Communispace headquarters in Watertown On December 11, 2008 from 8 to 10 a.m. for the next Mass TLC Social Media Seminar.

Here’s the description:

Social media is a fast, efficient and relatively inexpensive way to get your message directly to an audience, but the variety of available tools can be intimidating.

Blogs, podcasts, online video and social networks each present intriguing opportunities for audience engagement, but one size doesn’t fit all. Successful social media strategies start with defining strategic objectives and then selecting the appropriate mix of tools to achieve them. In this session, successful social media practitioners share their secrets for getting initiatives off the ground and pointed in the right direction.

Panelists:

Dan Kennedy, Assistant Professor, Northeastern University School of Journalism; blogger, Media Nation, Medianation.blogspot.com.

Perry Allison, Vice President, Social Marketing Innovation, EONS.com

Chris Penn, CTO, Edvisors and the Student Loan Network; Founder and Producer, the Financial Aid Podcast, www.finacialaidpodcast.com

There are student discounts available for this event. For more information email me at tallik@topazpartners.com.

Even if you’re not a member of the Massachusetts Technology Leadership Council you can get the member discount to by using the promotional code socmed08.

You can register here. Tickets are still available!

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