January 29th, 2009 by Tim Allik
This UK video nicely encapsulates the importance of social media in the context of the broader digital media landscape.
The Online Media from RealWire on Vimeo.
Check out the shiftzone blog for more on the subject.
Category: Journalism, Social Media, Social Networks | No Comments »
January 28th, 2009 by Ann Dalrymple
Despite the barrage of grim economic news, open source continues to be a bright spot in the economy. The Obama administration’s interest in open source is just the latest indicator of how hot the space is. What many may not realize is how deeply open source is already embedded in our everyday lives. Open source is pervasive, used not only in enterprises but also in automobiles, mobile phones, aircraft and more. It’s a smart, efficient, cost-effective way to bring products to market faster, at reduced cost and with lower risk.
While open source is free, it’s not a free lunch. Organizations must understand the licensing issues of using open source; there are over 1,400 different licenses in use today. Our client, Black Duck Software, helps companies to properly manage the use of open source.
You can find out more by joining a free webinar today, sponsored by Black Duck and featuring Karen Copenhaver, partner at Choate Hall & Stewart and Counsel for the Linux Foundation and Mark Radcliffe, partner at DLA Piper and General Counsel for the Open Source Initiative (OSI).
It starts at 11:30 a.m. ET.
The session will cover the basics of open source, including open source definitions, different types of licenses, and commonly used licenses.
Register today at www.blackducksoftware.com.
Category: PR | No Comments »
January 24th, 2009 by Tom Francoeur
A friend just posted an interesting story to my Facebook page – A January 21 blog post by David Henderson called How Not to be a Key Online Influencer.
Henderson details a major social media gaffe by a Ketchum PR exec. You should check out the blog post for the details, but to sum up, the Ketchum PR exec Tweeted an offhand remark that offended FedEx, one of Ketchum’s major clients. The PR exec also happened to be on his way to FedEx to talk about social media strategies, which adds another level of irony to the incident.
The tweet probably seemed harmless at the time, but it’s amazing to see how less then 140 characters published through Twitter could endanger an important client relationship. Personally, I’ve found Twitter a great way to follow thought leaders and influencers relevant to my clients. And I’m finding Facebook more social – a place to connect with friends, co-workers and colleagues, and to reconnect with people I’ve lost touch with. Either way, I have to remember that every word and comment I post is in the public domain, so I have to always think carefully about what I’m saying. I’ve made some mistakes and found myself quickly removing a comment soon after posting it when I thought it over for a moment and saw how it might offend some people.
If I weren’t in PR and social media wasn’t part of my job, I suppose I wouldn’t have to worry so much about this balance. Ultimately I don’t mind. I’d rather have a healthy, intelligent discourse in the public domain and leave my personal ranting to my close friends. Curious to hear how other PR, marketing and communications pros handle these issues and maintain a balance. Please share your views and comments.
Category: Marketing, PR, Social Media | 2 Comments »
