In college, I was part of a sorority, Alpha Phi at Bentley, Zeta Rho to be exact. It made my college years very enjoyable and I still am best friends with many of the sorority sisters. Since graduation, I’ve received direct mail from Alpha Phi International executive offices as well as attended my own chapter alumnae events.

As a member of the organization, I have joined their Facebook page and now follow them on Twitter. The well-organized Alpha Phi website features RSS feeds, monthly podcasts, online newsletters, a travel blog, a Facebook page and now Twitter (@AlphaPhiIntl). They are able to connect alumnae, collegians, and potential new members using social media. Whether it’s sending out an event reminder for National Wear Red Day, posting job opportunities or uploading pictures, they are connecting all Alpha Phi’s.  They are reaching their demographics using all different methods.

This will help with many of Alpha Phi’s causes. The Alpha Phi Foundation will now have many resources to use for donations and support. This was a great extension for the organization. Many other charity organizations can learn from the footsteps Alpha Phi is making.

Joining a sorority meant that you had sisters all over the world (trust me, you ask when you see someone wearing Alpha Phi letters). Sororities’ use of social media is now making it even easier to connect to others outside your chapter or region.

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