There’s a natural desire among social media pundits and prognosticators to stay ahead of the curve. Their bread and butter depends on positioning themselves as being smarter and savvier than the average web surfer.

Still, I had to crack up when I saw a prediction that Twitter is about to jump the shark. It was so, well, predictable.

Steve Rubel is a talented and prolific blogger and web enthusiast who works diligently to be first among firsts when it comes to making predictions about where things are heading with marketing and communications.

But search the term “is dead” on Steve’s blog, Micropersuasion, and you’ll quickly find yourself believing in reincarnation.

Back in 2007 he said that Wikipedia is dead thanks to something called Google knol. Don’t worry – you’re not alone, I haven’t heard much about knol either. But I looked it up on Wikipedia and apparently it still exists.

And then back in 2006, Steve proclaimed that the term “social media” was dead. Funny, but I’m hearing the term “social media” so much these days that my head is going to explode. In fact, usage of the term “social media” is itself exploding. This Google graph shows that “social media” references are more widespread than ever:

It’s always difficult to make predictions, especially in our fast-changing digital world. But heck, I want to be first too. So to get completely ahead of the curve, I’ll say this: After Twitter peaks, as Steve predicts, it’s going to resume its rapid growth around the world.

You heard it here first!

You can follow me on Twitter at @timallik.

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Technorati Tags: micropersuasion, Predictions, Social Media, Steve Rubel, Twitter

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