Sitting in traffic on 128 the other day, I saw a bumper sticker that said: “Rapture is coming. Will you be ready?”

It got me thinking – not about Rapture, but about recovery from the current economic conditions. Like Rapture, no one knows for sure when recovery is coming – though they are sure it will. And, like Rapture, some are more prepared than others.

Now, regardless of your views on Rapture, from a communications standpoint, companies need to assess their readiness. If you have slashed your marketing programs, gone “dark” on advertising, scaled back your PR and tradeshow efforts – there is a good chance that the recovery will be much further off for you than others.

Here’s the catch – how do you get ready for recovery without breaking the bank? Here’s two thoughts:

Social Media – have your agency step up activity with blogs, podcasts, tweeting and forums. Start to get back in the swing of things.

Public Relations – Ramp up your outreach activities. Haven’t talked to the press in a while – now’s a good time to do a tour – even if it is by phone.

*Don’t have an agency, give us a call, we’d be glad to help.

If we knew the exact date of recovery (or Rapture for that matter), it would be easy to get ready. But one thing we do know – there are signs in the economy that are pointing in the right direction. Maybe now is the time to get some of your communications activities back in action.

Recovery is, after all, coming. Will you be ready?

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Technorati Tags: Communications, PR, Recovery, Social Media

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It’s been a busy few weeks on the social media front for Topaz — last Monday was a major launch by one of our clients, the Scuderi Group launch, supported by a rash of social media outreach; and this Thursday is the Social Media Summit organized by the Mass Tech Leadership Council, an effort Topaz has been supporting.

These two developments — and the other social media support support we’re providing for other clients — speak to an important issue…the ROI of social media. As we reinforce in the our enewsletter that went out today, the questions around social media today aren’t so much about “why do it” or “how do I do it” but “how do I measure the impact” of blogging, podcasts, online video, etc.

The Scuderi experience is an example of the ROI of social media — our work with the Scuderi team played a major role in the visibility generated around their announcement last week. You can see evidence of this on the Scuderi Group website. And the Mass TLC event focuses specifically on this topic. While advanced registration is closed (a good indication of the interest-level), there’s still time to sign on for this.

Our enewsletter looks at these and other trends around the topic of social media ROI. Let us know if you’d like to receive this.

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On the last day of RFID Journal LIVE! 2009, we got the news we were hoping for – our client, ODIN, (www.odintechnologies.com), the leader in accurate RFID solutions for healthcare, government, aerospace and defense, won the prestigious third annual RFID Journal Awards “Best in Show” award.

ODIN won for its revolutionary new product, Smart Container – an industry first in self-inventorying container systems using its patented Blackbird™ RFID technology.

You can read more here.

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