Using Twitter, LinkedIn & Facebook, Jon Boroshok, Bentley & Emerson professor, put together a social media panel for his April 15th class at Bentley University.

As a recent Bentley graduate, I went back to my alma mater to speak to PR students about social media. Joining Glenn Gaudet, Bobbie Carlton, Diane Wolff, and Jeff Rutherford, all veterans of marketing/PR/technology, I was glad to be able to offer insight from the perspective of someone relatively new to the world of communications professionals, and to share how much I’ve learned in just the past 12 months. I stressed the importance of learning about social media first and foremost by participating in it. Social media is becoming a critical part of PR, and learning about it as a student provides a great advantage for those wanting to be in PR some day as a professional.

Feedback from the class also provided a great idea of where my generation stands with social media. Every single student had a Facebook account, while only a few were using Twitter.  Their questions were insightful and we were able to discussing the changing world of PR and the benefits of social media and sites such as Twitter.

One of the most important themes from our talks from all five panelists was the emphasis on relationship building. Having Jon Boroshok as a professor, I remember his key message in his class was that public relations started with relationships. It was good to see that same theme reinforced by each panelist and tied together by the group.

Yesterday was a great opportunity to have an intelligent conversation with other public relations professionals about social media as well as educate the up and coming future PR professionals.

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Technorati Tags: Bentley University, panel, Relationships, Social Media, Twitter

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