Yesterday, I blogged about a PR Week article that looked at how the web has impacted the use of embargoes by PR professionals — and today there’s another article, in Mass High Tech, that sheds some light on how social media is changing crisis communications. While the reporter was looking at crisis management more broadly, our contribution to the topic focused on how the Topaz team used blog communications to deal with a potential crisis. It’s yet another example of how social media is changing public relations — something we witness every day. This dynamic is what keeps the PR profession so interesting.

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